Director, PR & Communications

About the Role:

As our founding PR & Communications hire, you will build and own our earned media function—shaping the stories we tell, the channels we use, and the voices that represent us. This foundational role requires a nuanced media strategy, relying on strong relationships across business, trade, creator, technology, and consumer media.

Reporting to our Head of Marketing and working closely with our founders, you will turn company priorities, data, product developments, and market trends into compelling stories that build brand awareness.

Roles and responsibilities…

• PR Strategy: Build and lead ShopMy's earned media strategy, both holistically and by channel—targeting relevant media for Brands, Creators, and Shoppers.
• Story & Channel Development: Identify the right stories, audiences, spokespeople, and channels—from traditional press and podcasts to speaking opportunities and executive social.
• Media Relations: Bring trusted relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture and invest in building our existing relationships.
• Executive Strategy: Develop thought leadership strategy and platforms, draft talking points and quotes, schedule and prep for interviews and speaking opportunities for founders and executives.
• Data & Launch Storytelling: Turn proprietary insights, product launches, partnerships, and milestones into repeatable media moments.
• Rapid Response and Crisis Management: Proactively plan for situations requiring crisis management. In the moment, manage inbound press, timely commentary, and communications around sensitive situations.
• Operations & Management: Build and scale ShopMy’s PR function, managing relationships with external PR agencies and leading the hiring of junior talent as necessary.

Your qualifications…

• Relevant Experience: 8-10+ years in communications, with a specialty in earned media, ideally across agency and in-house roles.
• Media Relationships: Strong relationships in at least two of these areas: business and trade, creator and technology, or consumer and lifestyle.
• Editorial Judgment: A strong instinct for what makes a story timely, relevant, and credible.
• Brand Judgment & Taste: Strong instincts for whether a story is not only timely and relevant, but right for our brand, reflecting what we stand for and the level of taste and cultural credibility we want to be known for.
• Writing Excellence: An exceptional writer across pitches, executive briefs, quotes, bylines, and social content.
• Strategic Operator: Able to set strategy while remaining hands-on with pitching, writing, and relationship development.
• Builder Mindset: Comfortable advising senior leaders and building a communications function from the ground up.
• Industry Fluency: Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy.