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Chief Financial Officer (CFO)

Role overview

Qualifications

  • Significant executive finance leadership experience with responsibility for large, complex PLs
  • Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment
  • Private equity experience with a demonstrated track record of driving value creation
  • CPA, MBA, or equivalent advanced financial credentials preferred

Responsibilities

  • Lead the company's global finance organization
  • Partner closely with leaders across the business to drive growth
  • Build financial strategies that support innovation and strengthen the affiliate ecosystem
  • Position the company for sustained success

Key facts

Other skills

  • Leadership
  • Communication
  • Personal Integrity

About the company

CrossFit, LLC logo

CrossFit, LLC

Health, Wellness & Fitness

CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit’s education and training offerings are designed in accordance with the highest standard of efficacy and excellence in human physical development. CrossFit courses are open to individuals and trainers at all stages of development and include entry-level, intermediate, and age-specific courses, as well as additional opportunities for professional development and advancement. Currently, our global network includes more than 130,000 active trainers committed to supporting the health and fitness of local communities worldwide. CrossFit workouts include constantly varied functional movements performed at high intensity. These movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more. They are the core movements of life. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness. The community that spontaneously arises when people do CrossFit workouts together is a key component of why CrossFit is so effective. Harnessing the natural camaraderie, competition, and fun that accompanies a shared workout yields an intensity that cannot be matched by other means. Overall, the aim of CrossFit is to forge a broad, general, and inclusive fitness. The program prepares trainees for any physical contingency — not only for the unknown but for the unknowable, too. Our specialty is not specializing.

Company details

IndustryHealth, Wellness & Fitness
Company size201 - 500

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Job description

CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness.

Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.

This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.

WHAT WE'RE LOOKING FOR

  • Significant executive finance leadership experience with responsibility for large, complex P&Ls.
  • Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.
  • Private equity experience with a demonstrated track record of driving value creation.
  • Experience leading organizations through periods of change, transformation, and growth.
  • Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.
  • Exceptional leadership, communication, and executive influencing skills.
  • High integrity, sound judgment, and the ability to balance strategic vision with operational execution.
  • CPA, MBA, or equivalent advanced financial credentials preferred.

The strongest candidates will also have:

  • A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.
  • Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.
  • A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.

WHAT WE OFFER

  • Rich medical, dental, and vision plans
  • Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
  • Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
  • CrossFit gym membership reimbursement
  • CrossFit education and course benefit
  • Partnership perks

If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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