Advertising Operations (AdOps) & Programmatic Strategy Manager

What’s the Opportunity

Distilled is looking for an Advertising Operations (AdOps) & Programmatic Strategy Manager who can drive Distilled’s efforts to take Distilled’s Media Advertising Business to the next level. This is an opportunity to own a significant multi million euro Advertising Media revenue line across three of Ireland's largest online marketplaces, Daft, DoneDeal, and Adverts.ie

As Advertising Operations & Programmatic Strategy Manager, you will own the Media Advertising function at Distilled. Your first priority is to streamline how our Ad Operations team works, simplifying processes and automating manual effort to speed up campaign delivery. From there, you will be responsible for optimising programmatic revenue across DoneDeal.ie, Daft.ie and Adverts.ie, and for identifying new revenue opportunities across both programmatic and direct media, leading our Ad Ops team along the way 

Reporting to the Strategy & Business Development Director, and working closely with the management team, you will coordinate with other key business units within the company such as Sales, Product, Engineering, Analytics and Marketing to ensure we provide innovative advertising solutions to fulfill our customer needs.

The ideal candidate combines a genuine drive to simplify and streamline how ad operations works with a strong understanding of publisher monetisation and programmatic advertising, and is comfortable working closely with different internal teams. The Candidate should also have the ambition to continue to grow the Media revenue line through new product offerings and customer acquisition. 

How you’ll Play your Part

1.Streamline and optimise Ad Ops processes

• Audit current Ad Operations workflows, trafficking, QA, reporting, troubleshooting, and optimise them across Daft, DoneDeal and Adverts.ie, using automation and AI tools where they add value to build a highly streamlined process.

• Replace manual reporting with real-time dashboards and automated alerting for yield, programmatic revenue and Supply Side Platform (SSP) delivery.

• Lead, mentor and inspire the Ad Ops team, building a culture of operational excellence and continuous improvement.

• Collaborate closely with the DoneDeal and Daft Sales Teams to ensure clear communication and effective campaign delivery

• Set clear performance expectations and provide regular feedback to team members, helping them grow in their roles and achieve their career objectives.

• Recruit, hire and onboard new Ad Ops team members as needed.

2. Optimise programmatic revenue

• Own and grow the entire media revenue line,  programmatic and direct,  across Daft, DoneDeal and Adverts.ie.

• Optimise ad inventory availability and yield in order to maximise revenue growth.

• Define optimal floor pricing strategies to maximise fill rate and CPM  in conjunction with our yield and Demand Partner Hubvisor

• Manage our Google Ad Manager account, SSP relationships and technical ad stack, and stay on top of ongoing SSP delivery.

• Troubleshoot ad units and monetisation issues as they arise.

3. Identify new revenue opportunities in media

• Define our programmatic and media advertising roadmap in conjunction with the Product and Commercial teams.

• Identify monetisation opportunities within our Google Programmatic account, via our Direct Sales team of 15+ people, and via third-party channels such as Meta and other remarketing tools.

• Develop new advertising products that can be sold directly via our sales team.

• Work effectively across multiple teams and divisions,  including Product and Sales,  to create and implement integrated advertising solutions.

• Keep on top of the online advertising industry and marketplace trends to spot emerging revenue opportunities.