Digital Marketing Google Analytics Contractor

About OHO

OHO is a digital agency full of smart, curious learners who love solving complex problems for higher ed organizations. We bring deep expertise and a consultative mindset to everything we do—asking the right questions, challenging assumptions when needed, and always keeping our clients’ goals at the center. 

About the Role

We're looking for an exceptional Google Analytics Contractor to support client engagements on an as-needed basis. This remote, independent contractor opportunity is ideal for someone with deep expertise in Google Analytics and Google Tag Manager, backed by years of hands-on experience implementing, configuring, and optimizing analytics environments, particularly Google Analytics 4 (GA4).

The ideal contractor has a proven track record of designing comprehensive measurement strategies, building reliable tracking implementations, and translating data into meaningful insights. Just as importantly, you'll be comfortable collaborating with both internal teams and clients, communicating technical concepts clearly, and contributing to high-quality digital marketing engagements.

Contractors are engaged on a project-by-project basis as client needs arise. Typical engagements range from 8 to 32 hours over the course of 2 to 4 weeks, though project scope and duration may vary.

If you enjoy solving complex analytics challenges, partnering with talented teams, and building a long-term relationship with an organization that values its contractors, we'd love to hear from you.

Please Note:

This is not a full-time or part-time employee position. OHO is building a network of trusted Google Analytics contractors to support current and future client engagements. As business needs evolve, contractors who consistently deliver exceptional work may be considered for future full-time employment opportunities, if available. The hourly rate for this contract position typically pays between $75-$80/hour.

Job Responsibilities

• Perform Google Analytics Audits.
  • Assess the analytics environment and configuration of an existing website to ensure it's set up to effectively track user behaviors.
  • Identify on-site user behaviors that provide insight into how the client’s site might best fulfill user needs.
  • Assess incoming traffic sources and destinations to provide insight into how users arrive at the site and how engaged those users may be.
• Implement and Manage Google Tag Manager (GTM).
  • Set up and configure GTM containers, tags, triggers, and variables for client websites.
  • Build and maintain data layer implementations to support accurate, reliable tracking.
  • Test and troubleshoot tag implementations using GTM’s preview mode to ensure data accuracy.
• Install, Setup and Configure Google Analytics 4 (GA4).
  • Participate in kickoff meetings and discovery workshops to understand client and strategy team data needs.
  • Evaluate current analytics setup, surfacing and correcting any limitations or inefficiencies.
  • Develop recommendations for user behaviors and website goals to track.
  • Configure events, website goals tracking and custom data explorations.
  • Present configurations to client and internal strategy teams.
  • Deliver half-day trainings to clients on how to use GA4 to obtain and analyze key website performance metrics.
• Develop Dashboards in Google Looker Studio.
  • Work with clients to identify key metrics.
  • Build and format data dashboards in Google Looker Studio.
  • Integrate CRM data, as necessary.
  • Present dashboards and educate clients on their use.

Experience/Qualifications

• 5+ years of experience using Google Analytics and Google Tag Manager to assess website user behaviors
• Experience configuring events, website goals tracking and custom data explorations using Google Analytics 4
• 3+ years of experience building data dashboards in Google Looker Studio (formerly Google Data Studio)
• Experience creating insightful, actionable, and accurate reports and insights to inform data strategies
• Strong evaluation, problem solving and decision-making ability
• Excellent written and verbal communication skills
• Ability to work well under pressure and flexibility to adapt to demands as needed
• Deadline-driven, organized and detail-obsessed
• Self-motivation and the ability to self-manage
• Demonstrates a strong sense of ownership and accountability
• Naturally curious and proactive in gathering necessary context
• Asks thoughtful questions to drive informed decision-making
• Independently sees projects and tasks through to completion

Compensation: $75-$80 / Hour