Flora Food Group
Food & Beverage Manufacturing
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About the position
📍 Location: Surabaya, Indonesia
About the Role
The Group Sales Manager for Food Services (FS) is responsible for executing regional strategies aligned with the National Food Service direction, with a strong focus on driving penetration across key operators. This role ensures effective implementation of Joint Business Plans (JBP) with operators, manages loyalty contract programs, and oversees wholesale initiatives to strengthen market presence. The incumbent will also lead and coordinate in-market activities that support business growth and channel development. In addition, the role is accountable for managing distributor performance to ensure alignment with strategic priorities and effective support for targeted operator channels.
Key Responsibilities:
Sales Execution
Implement and track sales strategies and execution within the region, ensuring daily tracking of execution.
Coordinate sales efforts within the sales team and collaborate with other internal departments, especially Marketing, Trade Marketing, Finance, and Supply Chain.
Keep abreast of best practices in food services across the region and other areas to maximize opportunities.
Provide sales forecasts based on performance and business insights in the respective area to achieve KPIs for forecast accuracy.
Distributor & Customer Management
Identify and engage new potential food services customer or segment in target to expand market coverage.
Provide review on marketing support effectiveness along with JBP food services operator to provide the mutual benefits with FS operator and company.
Provide review on food services wholesaler to provide the best solution for demand creation.
Maintain strong relationship with food services distributor with regular quarterly JBP and monthly MBR with food service distributor.
Team Leadership
Lead the sales team within the designated area, ensuring regular progress updates and performance tracking, and providing effective solutions to issues and challenges.
Develop weekly work priorities and monitor monthly task completion to ensure KPI achievement.
Conduct day-to-day coaching with the sales team to ensure performance tracking against specific KPIs.
Who We’re Looking For:
Minimum 5 years of experience in managing distributors and customers within the food service industry, including target setting, activity planning, and performance review.
Minimum 5 years of experience in leading sales teams within a designated area.
Bachelor’s degree in marketing, Business, Economics, or other related Social Sciences.
Highly motivated and target-driven, with a proven track record in achieving sales targets and driving sales initiatives to deliver strong performance.
Strong selling, negotiation, and communication skills, with the ability to engage effectively across multiple stakeholder levels using a strong interpersonal approach.
Technologically proficient, with experience in sales reporting, CRM tools, data analysis, and strong presentation skills.
What We Offer
What’s next
If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me an email to nabila.imantiana@florafg.com.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
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Flora Food Group
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Flora Food Group
