CRM Manager

Description

The Opportunity:

The CRM Manager will play a pivotal role in driving customer engagement, retention, and importantly revenue across multiple channels, including Email, Mobile Push, In-App Messaging, Web Push, and Extension Banners. This role is responsible for developing high-impact lifecycle strategies, optimizing segmentation and targeting, managing seasonal and tentpole marketing initiatives, and ensuring CRM campaigns align with business objectives, sales priorities, and technical capabilities.

A key part of this role involves cross-functional collaboration with Business Analytics, Product/Engineering, Sales, Brand, Content, and Operations teams to ensure campaigns are executed seamlessly. Additionally, the CRM Manager serves as a Subject Matter Expert (SME) for Braze and our MarTech Stack, overseeing the technical execution of CRM programs, campaign hygiene, and customer journey optimization. This individual also plays a crucial role in developing rewards and loyalty-driven initiatives, ensuring incentives drive long-term engagement and revenue growth.

There is a particular focus in this role on segmentation and performance optimization to drive optimum customer outcomes that result in increased LTV from our customers, achieved through working hand in globe with our Business Analytics team on customer data and analysis. 

This role requires strategic thinking, technical acumen, and a strong ability to execute across multiple channels while continuously optimizing performance based on data-driven insights.

Key Responsibilities:

• Lead CRM strategy and execution across Email, Mobile Push, In-App Messaging, Web Push, and Owned Inventory to drive engagement, retention, and revenue.

• Develop and optimize customer segmentation and lifecycle journeys in Braze, ensuring personalized, data-driven messaging that aligns with business objectives.

• Launch and manage complex and detailed trigger based program, leveraging incentives and data to drive commercial outcomes. 

• Manage loyalty and incentive-based marketing efforts, including New User Bonus (NUB) programs, Cash Back Boost promotions, and re-engagement campaigns to maximize retention and drive sustainable growth in conversions and revenue. 

• Own CRM program hygiene and technical operations, partnering with Product/Engineering to troubleshoot issues, refine audience targeting, and maintain infrastructure integrity.This includes spotting areas of improvement and scoping the necessary technical changes and championing their prioritization. 

• Monitor and report on campaign performance, collaborating with Business Analysts to track engagement and conversions, optimize performance, and provide actionable insights.

• Continuously improve CRM workflows and automation, ensuring efficiency in campaign execution, data tracking, and overall CRM strategy.

• Manage the CRM Coordinator to ensure that all campaigns are executed efficiently and according to brief - a combination of marketing campaigns to support business objectives and complex lifecycle and trigger based communications.

Job Qualifications:

• 5+ years of hands-on experience in CRM, Lifecycle Marketing, or Retention Marketing, ideally within a fast-paced B2C, e-commerce, fintech, or tech environment.

• Demonstrated experience designing and executing end-to-end user retention strategies, commercial promotions, and incentive-based campaigns (e.g., cashback programs, referral bonuses, or welcome offers).

• Recent experience in a highly commercial/performance marketing role, with a specific focus on driving conversions, revenue and lifetime value from different customer segments. 

• Advanced proficiency with Braze (or equivalent top-tier customer engagement platforms like Iterable or Customer.io), including building complex multi-channel canvases, custom attributes, and webhooks.

• Deep expertise across omnichannel messaging architecture, specifically managing Email, Mobile Push, In-App Messaging, and Web Push notifications.

• Strong technical operations acumen with experience working directly with Product and Engineering teams to troubleshoot data feeds, scope SDK/API requirements, and maintain CRM infrastructure hygiene.

• Data-driven mindset with the ability to partner closely with Business Analysts to interpret performance metrics, track conversion funnels, and extract actionable insights.

• Strong background in A/B testing methodologies, customer segmentation, and behavior-based cohort analysis.

• Excellent project management and communication skills, capable of bridging the gap between creative marketing briefs and highly technical product requirements.

• Proven people management experience, with a track record of successfully managing, mentoring, or guiding junior team members (such as a CRM Coordinator).

• Bachelor’s degree preferred.

About Ziff Davis Shopping

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run VoucherCodes, one of the leading discount code brands in the UK.                                                         

About Ziff Davis

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on six key verticals – Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology.  Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.

Our Benefits

Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.

We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.  We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. 

If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you.

Compensation Range 

Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $110,000 to $125,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

Ziff Davis is an Equal Opportunity Employer.  At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal​ opportunity, and belonging.​ DEI enables us to attract and retain the best talent, regardless of background or circumstances, while​ enabling our thousands of employees worldwide to thrive​. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to [email protected].

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