Ascentium Brand and Content Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Ascentium Capital, the Marketing Administrator is responsible for developing marketing and sales communication materials including technical expertise and coding with HyperText Markup Language (HTML) deliverables. This position recommends and implements marketing and strategic sales support and go-to-market strategies.

Ascentium Capital, a division of Regions Bank, provides convenient access to financing for business equipment and technology and serves small organizations to Fortune 500 companies with programs that benefit manufacturers, distributors and direct to businesses nationwide. Our finance specialization covers several segments, including technology, healthcare, hospitality, franchise, commercial vehicles, and other markets. We strive to be the premier provider of customized finance programs that add value to our customers' businesses.

Primary Responsibilities

• Implements marketing activities to acquire new customers

• Assists in driving sales with repeat customer activity

• Implements messaging and branding strategy for the business unit

• Measures efficacy of the marketing strategy and recommends changes to management

• Conceptualizes and develops innovative marketing materials for the business unit

• Helps proof marketing and sales material copies, articles, and web content

• Manages the creation, delivery, and effectiveness of direct marketing campaigns

• Helps drive the growth of brand awareness through social media

• Ensures marketing communications and digital assets comply with brand standards

• Understands the customer experience and develops materials and processes to enhance the overall experience

• Develops new marketing and sales assets including video testimonials and online tools and resources

• Manages a portion of the business unit marketing budget to support sales and marketing initiatives

• Develops effective messaging and calls to action that support business objectives

• Partners with the sales team to assure the timely and accurate delivery of marketing material through various channels

• Performs analysis on campaign analytics and provides insight for actionable changes

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

• Bachelor’s degree in a related field

• Five (5) years of experience in business-to-business marketing or closely related experience

Preferences

• Experience in the banking/finance industry

Skills and Competencies

• Ability to learn additional systems as needed

• Ability to manage multiple priorities simultaneously

• Ability to research, analyze data, and derive facts

• Ability to work in a team environment when applicable

• Ability to work well under pressure and meet deadlines

• Excellent verbal and written communication skills

• Knowledge of sales/marketing principles and practices, e-marketing strategies and applicable tools and trends, and social media marketing techniques

• Proficiency in HTML coding, graphic design, Quark, Photoshop, and/or Adobe Illustrator

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.)

• Strong attention to detail and proof-reading skills

• Strong organizational skills

• Strong work ethic and self-motivation

Additional Insights

• Strengthen Ascentium’s brand through creation of new standards, evaluation of existing marketing against standards and quality control
• Graphic design and creative production of innovative and compelling marketing assets (digital, print, video, social, web, presentations)
• Long and short-form video production for internal and external audiences
• Apply HTML, digital design, and production skills to development of email, website and video content
• Management of Sales & Marketing SharePoint, web and email content management systems including design and updating of content
• Coordinate with legal and compliance teams to ensure marketing materials are compliant with current regulations
• Maintain asset libraries and build scalable templates for use across multiple channels/platforms
• Evaluate marketing tools, technologies, and processes for continuous improvement
• Stay current on graphic design and new media trends and apply insights to improve performance and results

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Location Details

Location:

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.