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Senior Director of Direct-to-Consumer

Role overview

Qualifications

  • Bachelor’s degree in Business Administration or related field
  • At least two years of experience in direct-to-consumer sales
  • Experience in marketing and e-commerce leadership roles
  • Proficient in digital marketing using platforms like Google Search/AdWords, Impact, YouTube, CTV, and podcasting

Responsibilities

  • Lead the strategy and operations for direct sales channels
  • Manage digital channel strategies and marketing efforts
  • Optimize customer experience and performance of DTC channels
  • Collaborate cross-functionally to drive revenue growth

About the company

LegalShield logo

LegalShield

Legal Services

Company details

IndustryLegal Services

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Job description

Job Summary:

Senior Director of Direct-to-Consumer needed in Ada, Oklahoma to lead the strategy, operations, digital channel management, marketing, budgeting, innovation, and cross-functional collaboration required to drive revenue growth, enhance customer experience, and optimize the overall performance of the company’s direct sales channels. Applicants must have at minimum a bachelor’s degree in Business Administration or a related field plus at least two years of experience in direct-to-consumer sales, marketing, and e-commerce leadership roles, including digital marketing using Google Search/AdWords, Impact, YouTube, connected TV (CTV) platforms, and podcasting platforms, as well as customer experience optimization and driving revenue growth and profitability through DTC channels. Position allows for work-from-home / telecommuting from anywhere within the US. Must have legal authority to work in the U.S. Send resume/references via email to humanresources@pplsi.com with the following subject line: “ATTN: SrDirDTC2026,” OR via mail to Keri D. Snow, Manager, Human Resources, ATTN: SrDirDTC2026, Pre-Paid Legal Services, Inc. d/b/a LegalShield, 1 Pre-Paid Way, Ada, OK 74820. EOE.

Responsibilities:

See Above Text

Additional Information:

Location:

Ada

Department:

9157 Paid Member and Acq Program

Time Type:

Full time




Commitment to Equal Opportunity

PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities.  We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings.  We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class.  We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.

If you require a reasonable accommodation to complete the application process, please contact Human Resources at: humanresources@legalshieldcorp.com.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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