Regional Sales Manager

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

LOCATION DETAILS: Central Plains sales region

HOW YOU WILL MAKE AN IMPACT

The Varsity Yearbook team is looking for a Regional Sales Manager to join our team. The Regional Sales Manager is driven, motivated and passionate about leading salespeople. You drive revenue growth by guiding the development of individualized business plans for each member of your sales team, and you manage the successful implementation of each plan to achieve results. You love the challenge of cultivating qualified leads for new business, fostering healthy pipeline development for your team.

A Regional Sales Manager will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities. 

WHAT YOU WILL DO

• Drive Growth. Gain market share through developing strategies with your salespeople to gain new customers and expand existing account revenue
• Develop Leads. In collaboration with your salespeople and other internal stakeholders, generate interest engagement among high value targets to fuel pipeline development
• Manage a Team. Help develop and execute prospecting plans with individual sales representatives that will lead to new business contracts and retention of existing customers
• Develop Skill. Coach and mentor individual sales representatives and ensure new team members receive consistent development and feedback
• Build External Relationships. Build and foster customer relationships alongside salespeople and network effectively with school administrators, advisers and leadership of local and state trade organizations
• Recruit for Strength. Select, develop, and retain high-performing sales representatives who consistently and effectively contribute as members of a team.
• Honor Our Mission. Represent the Varsity Yearbook brand and shared values of accountability to your salespeople and customers with unwavering integrity, responsibility, and respect for those we serve

QUALIFICATIONS

Knowledge/Skills/Abilities:

• Passion. You love driving results and achieving success through the successes of others
• Discipline and Self-Motivation. Demonstrated personal accountability for your own success and that of your regional sales team
• Relationship Skills. Demonstrated success developing influential relationships, motivating the unwilling to accomplish the impossible
• Relatable Resonance. Your strong business and financial acumen translate into relatable industry growth language that inspires action, with results in focus
• Great Communication Skills. You consistently leverage and demonstrate effective communication among internal stakeholders, securing buy-in when needed for your success
• Flexibility. Regional/territory and national travel required (percentage varies on region location and demographics)

Education/Experience:

• Sales Acumen. Relevant and proven consultative sales coaching and sales management experience in K-12 education or B2B industries
• Experience.
  • 2+ years prior sales team management experience.
  • 3+ years prior B2B sales experience with a proven track record of success.
  • Experience training new employees.

• Education. Bachelor's degree from a 4-year university preferred

PHYSICAL REQUIREMENTS:

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• This job operates in a hybrid environment between a home office, school, community, and event environments. Prolonged periods of sitting, standing, bending, lifting, and driving will all occur on a regular basis.   

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.