Escopo
Role: Klaviyo Marketing Developer
- Starting Date: Immediately
- Contract: 12 months with possible extension
- Work Place: São Paulo/SP (100% remote)
- Work Time: 9h00 to 18h00
- Language: Enghish advanced is mandatory
Position Overview
We are looking for an experienced Klaviyo Marketing Developer with at least five years of hands-on experience in marketing automation, customer lifecycle journeys, behavioral segmentation, and ecommerce integrations.
The professional will be responsible for designing, developing, optimizing, and monitoring personalized email, SMS, and multi-channel marketing initiatives using Klaviyo. The role requires strong technical expertise in automated customer journeys, ecommerce platforms, APIs, webhooks, analytics, and email deliverability.
Key Responsibilities
• Build, configure, and optimize email, SMS, and multi-channel marketing campaigns using Klaviyo.
• Develop and maintain automated customer lifecycle flows, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Re-Engagement, and Win-Back campaigns.
• Create personalized customer experiences using advanced segmentation, behavioral data, dynamic content, and conditional logic.
• Configure and manage Klaviyo Flows, Campaigns, Segments, Lists, Forms, and SMS Marketing capabilities.
• Integrate Klaviyo with Shopify and other ecommerce platforms through native connectors, APIs, and webhooks.
• Support data synchronization between Klaviyo, ecommerce platforms, customer data platforms, analytics tools, and corporate systems.
• Monitor campaign performance and identify opportunities to improve engagement, conversion, retention, and revenue metrics.
• Analyze customer behavior and campaign results using Klaviyo Analytics and Google Analytics 4.
• Troubleshoot campaign, integration, tracking, data quality, and automation issues.
• Implement and maintain email deliverability best practices, including SPF, DKIM, and DMARC configurations.
• Collaborate with marketing, ecommerce, CRM, analytics, and technology teams to translate business requirements into scalable marketing automation solutions.
Required Qualifications
• At least five years of hands-on experience with Klaviyo.
• Strong experience in marketing automation and customer lifecycle marketing.
• Advanced knowledge of Klaviyo Flows, Campaigns, Segments, Lists, Forms, and SMS Marketing.
• Proven experience developing automated customer journeys and triggered campaigns.
• Experience with behavioral segmentation, personalization, and dynamic content.
• Hands-on experience integrating Klaviyo with Shopify or other ecommerce platforms.
• Experience working with REST APIs, webhooks, data integrations, and event-based architectures.
• Knowledge of ecommerce customer journeys, retention strategies, and conversion optimization.
• Experience with Klaviyo Analytics and Google Analytics 4.
• Understanding of email deliverability standards and authentication protocols, including SPF, DKIM, and DMARC.
• Strong analytical and troubleshooting skills.
• Fluent English communication skills.
Nice to Have
• Klaviyo certifications.
• Experience with Shopify Plus.
• JavaScript development experience.
• SQL knowledge.
• Experience with Customer Data Platforms.
• Google Tag Manager knowledge.
• Experience with Salesforce.
• Experience with Salesforce Marketing Cloud or other enterprise marketing automation platforms.
Important Note
The submission of detailed and updated résumés is essential. Each résumé must provide clear evidence of hands-on experience with Klaviyo, including the development of automated lifecycle flows, email and SMS campaigns, behavioral segmentation, dynamic content, Shopify or ecommerce integrations, APIs, webhooks, analytics, campaign performance optimization, and email deliverability practices such as SPF, DKIM, and DMARC.
Relevant Klaviyo certifications, Shopify Plus experience, and knowledge of JavaScript, SQL, CDPs, GTM, Salesforce, or Marketing Cloud should also be clearly described when applicable.
Further information will be given along the technical interview.
