Senior Lifecycle Marketing Manager

About Curology

Curology's mission is to make effective, personalized skincare accessible.

We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.

We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time.

Mission of the Role

The mission of the Senior Lifecycle Marketing Manager is to own the growth of Curology's subscriber base after acquisition, maximizing customer lifetime value across every stage of the subscriber journey. Reporting to the Chief Commercial Officer (with the reporting structure expected to evolve as the organization continues to grow), this role designs, tests, and continuously improves the full lifecycle — from lead nurture and activation through retention, reactivation, and win-back — using behavioral data, cohort analytics, and always-on experimentation, rather than managing email as a standalone channel.

Success in this role means using peripheral vision to connect lifecycle strategy to broader business outcomes across Product, Growth, Clinical, and Creative, and translate ambiguous subscriber behavior into clear, testable hypotheses. The Senior Lifecycle Marketing Manager thinks in customer journeys, behavioral psychology, cohort analytics, experimentation, and recurring revenue economics – balancing an always-on testing roadmap with sound judgment about what each experiment will actually teach the business.

Essential Functions and Impact Areas

Lifecycle Strategy & Journey Design

• Own and evolve the complete subscriber lifecycle — lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined intervention for every stage.
• Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities.
• Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience.
• Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals.

Retention & Churn Prevention

• Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention.
• Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention.
• Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence — and build automated journeys that intervene before cancellation.

Reactivation & Win-back

• Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers.
• Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns.

Personalization, Experimentation & CRM Operations

• Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk.
• Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey.
• Serve as the point person for CRM operations, including tech stack oversight, deliverability monitoring, and adherence to platform best practices.
• Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships.

Cross-Functional Partnership & Analytics

• Own lifecycle reporting beyond channel-level metrics — including LTV, active subscriber rate, retention rate, churn rate, save rate, reactivation and win-back rate, trial-to-paid conversion, revenue per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC — and use these metrics to inform strategic decisions.
• Partner closely with Growth Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to embed lifecycle strategy across the business rather than treat it as a single marketing channel.
• Act as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle strategy.

Requirements

Required Qualifications

• 8+ years leading lifecycle marketing or CRM for a subscription, D2C, or other recurring-revenue business, with a track record of improving retention, reducing churn, and increasing customer lifetime value.
• Deep understanding of subscription economics, retention strategy, and cohort analysis; experience designing complex, multi-channel lifecycle journeys across email, SMS, push, in-app, and onsite experiences.
• Fluency with the technical fundamentals of CRM systems, including data architecture, coding best practices, and deliverability management.
• Hands-on experience with CRM or ESP platforms such as Klaviyo, Iterable, Braze, Customer.io, or Recharge, including managing vendor relationships, contracts, budgeting, and forecasting.
• Strong analytical skills using SQL and tools such as Looker, Tableau, Amplitude, Mixpanel, Hex, or GA4, with the ability to turn data into a clear narrative for cross-functional stakeholders.
• Demonstrated ability to lead cross-functional experimentation (A/B testing, segmentation) and influence Product, Engineering, Growth, and Creative teams without formal authority.
• Working familiarity with AI tools (e.g., Claude, ChatGPT, Gemini) and demonstrated strong judgment applying them to lifecycle work such as segmentation, briefs, and reporting, with accountability for reviewing and validating outputs before use.

Benefits

Location

Remote (US)

Benefits & Perks

• 💰 Competitive compensation and equity package (RSUs)
• 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
• 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
• 🌴 Flexible paid time off and holiday policy
• 🐣 Paid parental leave (birthing and non-birthing parents)
• 💜 Employee donation matching program
• 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for virtual and in-person connectivity
• ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount

The estimated base salary range for this role is $147,000 – $190,000 per year, plus a competitive equity package and benefits. Actual compensation will be determined based on several factors, including location, skills, experience, and job-related expertise.

Our Typical Interview Process*

*Subject to change based on role

• 30 minute Recruiter screen (phone)
• 30-45 minute interview with a Hiring Manager (Google Meet or Zoom)
• 30-45 minute technical assessment, case study, or peer interview(s) (Google Meet or Zoom)
• 30-45 minute final round interview with Hiring Manager or Team Leader (Google Meet or Zoom)

Candidates Using AI

At Curology, we invest in responsible use of AI tools to help our teams innovate and solve challenges. Please feel free to use AI to:

• Refine and polish your application materials
• Research Curology and the role
• Prepare for your interviews

Please refrain from using AI tools during live interviews, unless our hiring team has instructed you otherwise. (Note: These guidelines do not apply to reasonable accommodations. If you require a reasonable accommodation at any point during our interview process, please notify your recruiter.)

Curology's Operating Principles

• One Curology, One Team
• Be Candid, Then Commit
• Lead with Curiosity
• Trust but Verify
• Use Peripheral Vision
• Move Quickly, Think Deeply
• Protect Trust at Every Touchpoint

Equal Employment Opportunity: Curology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, creed, ancestry, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, genetic information, disability status, military or veteran status, or any other characteristic protected by federal, state, or local law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Curology is committed to creating an inclusive environment where all team members feel welcomed, supported, and empowered to do their best work.

Fair Chance Statement: In accordance with the San Francisco Fair Chance Ordinance and other applicable laws, Curology will consider qualified applicants with arrest and conviction records for employment in a manner consistent with those requirements.

CCPA Notice: As required under the California Consumer Privacy Act (CCPA), applicants residing in California can review our Privacy Notice to California Employees, Contractors and Applicants to learn more about how we collect and use personal information.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.