Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
1. Work closely with product managers and engineering teams to develop, implement and refine design workflows that support rapid iteration, quality control and continuous experience improvement for trading products.
2. Create globally appealing, secure and user‑friendly trading interfaces for Convert, in‑chat trading cards and AI trading analytics; provide professional design insights, interaction logic and visual solutions to improve conversion, trust and usability.
3. Conduct user research and needfinding; partner with product managers to translate qualitative and quantitative user insights into actionable design solutions for global crypto users.
4. Deliver complete, detailed and production‑ready UI/UX design deliverables including user flows, wireframes, prototypes, component specs and interaction rules; ensure high‑quality, consistent and scalable product design.
5. Define and optimize trading experience key metrics including conversion, completion rate, error rate, user satisfaction and operational efficiency; drive data‑backed design iterations.
6. Collaborate with global cross‑functional teams (product, engineering, risk, compliance, operations) to align design standards and deliver best‑in‑class trading products.
Nice to have
1. Professional experience in crypto / Web3 / exchange / trading / payment / fintech / AI products; experience with Convert, one‑click trading, chat commerce or AI‑assisted investment tools is a strong plus.
2. Educational background: Bachelor’s degree or above in Graphic Design, HCI, Interaction Design, Visual Design, Digital Media or related field.
3. Proven end‑to‑end UI/UX design capabilities: user research, flow design, prototyping, component system, visual design and design system implementation.
Strong sensitivity to trading security, risk control and compliance; able to balance user experience, business goals and risk constraints.
4. Excellent verbal and written communication skills; able to present design proposals clearly and incorporate constructive feedback.
5. Strong self‑driven, quick learner, able to work in a fast‑paced and high‑growth environment.
6. Bilingual fluent in English and Mandarin (written & spoken); able to coordinate and communicate effectively with overseas partners and global stakeholders.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
