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Senior Manager, Commercial Capabilities

Role overview

Qualifications

  • 8+ years of experience in sales operations, revenue operations, commercial strategy, or management consulting with a strong technology component
  • Strong process design skills — ability to map and operationalize commercial workflows across organizations
  • Experience coordinating with technical development teams or vendors against a defined roadmap
  • Salesforce certification strongly preferred

Responsibilities

  • Support and contribute to the Commercial Systems roadmap, encompassing CRM (Salesforce) and other technology systems and tools
  • Manage ongoing development, configuration, and optimization of the Salesforce platform to support field sales effectiveness
  • Support the design and delivery of custom-built internal tools where Commercial needs exceed off-the-shelf capabilities
  • Develop and maintain the AI roadmap for the Commercial function, identifying high-value use cases

Key facts

Other skills

  • Communication
  • Collaboration
  • Problem Solving
  • Detail Oriented

About the company

Juul Labs logo

Juul Labs

Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products. JUUL products are designed to transition adult smokers from combustible cigarettes by providing a competitive nicotine experience. Product Juul Labs’ technology was developed in support of our mission. The JUUL product consists of two main components: e-liquid and the JUUL device. JUUL e-liquid aims to provide a nicotine experience similar to combustible cigarette use. The JUUL device is built to deliver this e-liquid as a vapor while maintaining a low temperature regulation system designed to minimize combustion. Revolutionary thinking Adam Bowen and James Monsees co-founded Juul Labs when they applied their background in product design to the challenge of finding a true alternative to smoking combustible cigarettes. As smokers for many years, they could find no acceptable alternative. Adam and James recognized an opportunity to apply industrial design to the tobacco industry. The result was the JUUL product. Our commitment We understand that trust in our company and category has eroded with our stakeholders and it is our responsibility to earn back that trust through our actions. To earn a license to operate in society, we are putting stakeholder trust at the center of what we do and make choices that are informed by the views of our stakeholders, including and especially our regulators. Our intent Our customer base is the world’s one billion adult smokers. We do not want any non-nicotine users, especially those underage, to try our products as they exist only to transition the world’s one billion adult smokers away from combustible cigarettes. We believe smokers should first and foremost quit. But for those who cannot or will not quit, access to alternatives to combustible cigarettes and accurate information about those alternatives is critical.

Company details

Company typeLarge
Company size1001 - 5000

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Job description

THE COMPANY:

Juul Labs's mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.

The Senior Manager, Commercial Capabilities is a hands-on leader responsible for managing and optimizing the tools and platforms that support the US Commercial organization. Reporting to the Sr. Director, Commercial Planning & PMO, this role is focused on CRM administration and roadmap ownership for Commercial technology improvements. The Senior Manager will work closely with Commercial leadership, IT, and external vendors to maintain and enhance our Commercial technologies.

The ideal candidate brings either solid software engineering experience applied to Commercial systems, or strong process operations skills with hands-on experience in enterprise technology platforms — paired in both cases with cross-functional collaboration skills and the ability to lead a small team.

KEY RESPONSIBILITIES:

Commercial Systems Operations & Planning

  • Support and contribute to the Commercial Systems roadmap, encompassing CRM (Salesforce) and other technology systems and tools
  • Partner with Commercial Strategy, Revenue Management, Sales Leadership, and other cross-functional teams to translate business needs into practical technology solutions
  • Assist in build vs. buy evaluations for new tool investments, summarizing trade-offs for leadership review
  • Ensure platforms are well-documented, integrated, and maintained for long-term sustainability

Salesforce Platform Management

  • Manage ongoing development, configuration, and optimization of the Salesforce platform to support field sales effectiveness and optimization of Commercial effectiveness
  • Lead requirements gathering, solution design, user story development, and UAT for Salesforce workstreams
  • Own release management, platform documentation, and end-user training to ensure adoption and data integrity
  • Partner with the JLI IT team to ensure sound integrations between Salesforce and adjacent platforms including ERP, data warehouses, and third-party analytics tools

Tool Development & Delivery Oversight

  • Support the design and delivery of custom-built internal tools where Commercial needs exceed off-the-shelf capabilities
  • Define technical requirements and coordinate with development teams or vendors to execute software builds
  • Help establish engineering standards, QA processes, and release cadences for internally developed tools
  • Ensure custom solutions integrate with the broader commercial systems ecosystem

AI Roadmap for Commercial

  • Develop and maintain the AI roadmap for the Commercial function, identifying high-value use cases such as account prioritization, lead and opportunity scoring, rep coaching, territory planning, content generation, and field reporting.
  • Partner with IT, Data, and external vendors to evaluate AI solutions; lead pilots and define the criteria for scale.
  • Champion responsible adoption — building field confidence, managing change, measuring impact, and iterating based on user feedback.

Cross-Functional Stakeholder Collaboration

  • Partner with Commercial teams and functional partners to identify systems needs and maintain alignment on priorities
  • Translate technical concepts into clear business language for management audiences; translate business requirements into technical specifications for development teams
  • Collaborate with PMO and Commercial Planning functions to align systems delivery with commercial initiatives

Team & Vendor Coordination

  • Lead and develop a small team of Salesforce administrators and systems analysts
  • Coordinate with external development vendors, system integrators, and technology partners
  • Track platform budgets, project milestones, and delivery progress across active workstreams
  • Perform related duties as assigned, within your scope of practice
  •  

PERSONAL AND PROFESSIONAL QUALIFICATIONS: 

We are open to candidates from two primary backgrounds — what matters most is the combination of systems thinking, collaborative leadership, and a track record of delivery.

Process Architecture / Operations Track

  • 8+ years of experience in sales operations, revenue operations, commercial strategy, or management consulting with a strong technology component
  • Strong process design skills — ability to map and operationalize commercial workflows across organizations
  • Proven ability to define requirements for and oversee delivery of systems projects
  • Experience coordinating with technical development teams or vendors against a defined roadmap
  • Solid fluency with enterprise platforms (CRM, ERP, BI/analytics) and ability to support technology evaluation decisions

Technical / Engineering Track

  • 8+ years of experience in software engineering, commercial systems development, or enterprise technology
  • Demonstrated experience building or supporting full-stack or enterprise applications in a commercial context
  • Familiarity with Salesforce and the ability to contribute to platform-level design decisions
  • Exposure to ERP systems (SAP, Oracle, NetSuite) and cross-platform integrations
  • Working knowledge of API design, data modeling, and systems integration patterns

Required for All Candidates

  • Senior Manager-level stakeholder management, including regular engagement with Director/VP-level commercial leaders
  • Salesforce certification strongly preferred
  • Demonstrated ability to manage concurrent technology projects on time and within budget
  • Strong verbal, written, and presentation skills with attention to detail
  • Comfort navigating ambiguity and building structure in a fast-moving commercial environment

EDUCATION: 

  • Bachelor's degree required; Computer Science, Engineering, Information Systems, or Business preferred
  • MBA or advanced degree a plus, not required

JUUL LABS PERKS & BENEFITS:

  • A place to grow your career. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits and discounts on JUUL products
  • Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
  • 401(k) plan with company matching
  • Plus biannual discretionary performance bonuses
Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. Juul Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Juul Labs in the US. #LI-remote

SALARY RANGES:
Salary varies by role, level and location, and is dependent on the cost of labor in a given
geographic region among other factors. These ranges may be modified at any time.

LOCATIONS:
Tier 1 Locations: Greater New York City, and San Francisco Bay Area
Tier 2 Locations: Greater Boston, Washington DC Metropolitan Area, Seattle/Tacoma,
Greater Sacramento, Southern California (Los Angeles/OC/San Diego, Riverside and Imperial counties)
Tier 3 Locations: Rest of New England, NY Capital District, Rest of New Jersey, Greater
Philadelphia, Pittsburgh, Delaware, Rest of Maryland, Rest of Virginia, North Carolina,
Atlanta, Miami-Fort Lauderdale-WPB, Chicagoland, Dallas, Houston, Austin,
Minneapolis/St. Paul, Colorado, Phoenix, Las Vegas, Reno, Carson City NV., Portland Ore./Vancouver
Wash., Rest of California, Hawaii
Tier 4 Locations: Rest of US including Alaska and Puerto Rico

Tier 1 Range:
$144,000$180,000 USD
Tier 2 Range:
$131,000$164,000 USD
Tier 3 Range:
$123,000$154,000 USD
Tier 4 Range:
$122,000$152,000 USD

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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