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The MaryRuth’s Media Buyer, reporting to our Director of Paid Media in the Growth department, will join our skilled and data-driven team of media buyers and advertising specialists to manage identifying and purchasing media for Meta, TikTok, Pinterest, Snapchat, and emerging platforms. This individual will work collaboratively and cross-functionally with Growth, Marketing, Influencer, Video Content and Brand on planning advertising strategies, determining KPIs, monitoring and analyzing ad performance data, and proving ROI across channels. This is a full-time, salaried, exempt, remote position with a compensation range of $70,000 to $85,000 USD/year.
Responsibilities
Own and manage all media buying for Meta, TikTok, Pinterest, Snapchat, and up-and-coming additional channels.
Partner with the Director of Paid Media and Creative Strategist for budgeting, planning, and creative development of ads that align with ongoing campaigns and company goals.
Track and analyze ad data, focusing on metrics around efficiency and performance, including CaC, LTV, ROI, and conversions.
Build and share reporting to enable actionable insights and ongoing optimization of ad placement and targeting across channels, using tools such as NorthBeam, Prescient, Motion, and Excel.
Iterate and improve ad campaigns to build more effective targeting, maximize ROI, and stay up to date on best practices for each channel.
Oversee the execution of relevant campaigns, including setting goals and KPIs, audience planning, and media selection.
Work with Brand, UGC, and Video Editing teams to facilitate alignment with best practices, new trends, and MaryRuth’s brand voice in ad content.
Communicate with both internal team members and external tech partners to review and action, timely updates, information sharing, and both short-term and longer-term planning.
Ensure all content adheres to company standards as well as relevant merchant, channel, or other compliance guidelines or requirements.
Some travel (<5%) may be required on an as needed basis, with advance notice provided to the employee.
Qualifications
Minimum 3 years of media buying experience; CPG or brand experience strongly preferred.
Creative strategy experience and exposure required, including proficiency in analyzing and utilizing data to determine direction and objectives.
Experience with NorthBeam, Prescient, Motion, or similar platforms preferred; intermediate experience in Microsoft Excel or Google Sheets required.
Demonstrated work in translating data into optimizing advertising to reach and exceed KPIs; comfortable with common KPIs and campaign metrics.
Experience with TikTok and/or Meta strongly preferred; experience with TikTok Shop, Pinterest, and Snapchat is a plus.
Strong knowledge in targeting tactics, testing, and reporting in an omnichannel environment.
Collaborative team player who can communicate effectively cross-functionally and with external partners, including around urgent, high-impact projects.
Comfortable in a fast-moving environment and capable of managing competing priorities.
Physical Requirements
Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body.
This role involves sitting most of the time but may also involve moving for brief periods of time.
Benefits Summary
Competitive compensation, commensurate with experience.
Paid sick time.
Paid holidays.
Flexible paid time off.
Paid volunteer time off.
Medical, vision, and dental insurance.
Flexible Spending Account - FSA.
Company matched (4%) 401k.
Eligibility for discretionary bonus.
Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).
The Culture at MaryRuth's
We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.
We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth's celebrates inclusion and is committed to equal opportunity employment.
MaryRuth’s is committed to the principles of equal employment opportunity. We provide employment opportunities without regard to age, race (including traits historically associated with race, such as hair texture and protective hairstyles), color, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information, marital or civil union status, veteran or military status, status as a victim of domestic violence, sexual assault, or trafficking, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all aspects of the employment relationship, including recruiting, hiring, placement, training, promotion, compensation, and termination. Where applicable, MaryRuth’s complies with local employment and labor laws in the jurisdictions in which it operates.
MaryRuth's is also committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the job application or interview process, please email PXCompliance@maryruths.com
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