Local Marketing Manager

Responsibilities

• Execute promotional plans according to market strategy during the promotional cycle.
• Collaborate with the regional sales team on academic activities such as city meetings, hospital meetings, and KOL events.
• Ensure all promotional materials align with product positioning and convey the latest product information.
• Train representatives on disease and product knowledge application, as well as competitor information for effective communication with customers.
• Maintain relationships with KOLs and establish effective and professional relationships to support brand promotion and assist with insurance directory entry.
• Manage regional market budget applications and control.
• Provide feedback on regional market and competitor situations to the central marketing department.
• Advise the company on necessary adjustments to national strategies for regional execution.
• Recommend emerging KOLs to the central marketing department for future development.