VP, Business Development- P&C Growth

The VP of Business Development is Franklin Madison's hunter for P&C growth. This role is responsible for identifying, pursuing, and closing new bank and credit union partnerships that activate Franklin Madison's personal lines distribution program. You will own the BD pipeline for P&C, lead partner conversations from first contact through signed agreement, and help shape Franklin Madison's go-to-market strategy as we scale. You'll work in close partnership with the Chief Growth Strategy Officer and will be on the front lines of FM's most important near-term revenue initiative.

Responsibilities:

• New Partner Acquisition — Own the end-to-end BD process for net-new bank and credit union partners — prospecting, outreach, discovery, proposal, and close; primary focus on Tier 2 and Tier 3 banks and mid-size credit unions
• Pipeline Management — Build and manage a disciplined BD pipeline in Salesforce; maintain accurate forecasting, activity tracking, and stage progression; report weekly pipeline status to CGSO
• RFP Leadership — Lead FM's response to formal RFPs from prospective FI partners; project-manage the response process including coordination with product, marketing, compliance, and legal
• Partner Onboarding Handoff — Own the transition from signed agreement to operational launch — working with Brokerage Operations and Channel Marketing to ensure partners activate quickly and successfully
• Market Intelligence — Track competitive landscape, FI insurance program trends, and bank/CU regulatory developments; bring market insight back to the CGSO and product teams to inform strategy
• Carrier Relationship Support — Alongside the Brokerage Leader, maintain working relationships with key carrier partners — especially where carrier relationships influence partner acquisition strategy or product availability
• Tier 2/3 Bank Strategy — Execute FM's strategic pivot toward Tier 2 and Tier 3 banks — developing a target list, activation playbook, and prospect engagement model for this segment

What Success Looks Like:

In your first 90 days:

• Salesforce pipeline reviewed, cleaned, and owned — top 5–6 priority accounts identified with clear next actions
• First 3–5 new bank or CU prospect conversations initiated
• Tier 2/3 bank target list built with prioritization criteria and outreach sequencing
• RFP process and materials reviewed; actively contributing to any live RFPs

In your first year:

• 3–5 net-new FI partners signed and launched on FM's P&C program
• BD pipeline is a reliable, well-managed revenue forecasting tool — not a spreadsheet of hope
• FM has a repeatable go-to-market playbook for Tier 2/3 bank acquisition
• Meaningful contribution to FM's 2027 revenue plan through new partner pipeline

• 5+ years in B2B business development or partnerships — financial services or insurance distribution required
• Demonstrated track record of closing complex, multi-stakeholder deals with banks or credit unions
• Comfort selling into bank and credit union executive teams — compliance, retail banking, wealth, and/or operations buyers
• Salesforce proficiency — disciplined pipeline management is non-negotiable
• Strong written and verbal communication; ability to represent FM credibly in formal RFP processes
• Self-directed hunter mentality — this role does not come with a warm lead queue

Preferred:

• Experience selling insurance programs, financial products, or fintech solutions to FIs
• Existing network of bank and/or credit union relationships at the VP or C-suite level
• Understanding of affinity insurance distribution, NCUA incidental powers, or FI-affiliated insurance programs
• Familiarity with personal lines P&C products — auto, home, renters
• Experience working in or with a PE-backed company during a growth or exit phase