Regional Marketer Liaison

General Purpose
The primary purpose of the Regional Marketer position is to support and educate our facility’s marketing and public relations programs and services. The Regional Marketer will develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities to maintain and increase our census and provide the community with information about our facility, its programs, services, and practices.

Essential Duties
• Develop and maintain written policies and procedures that govern the release of information concerning 
the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures.
• Establish a rapport in and between departments so that each staff member can realize the importance of their role in our marketing and public relations programs.
• Develop, organize, implement, evaluate, educate, and direct the facility’s public relations and marketing 
programs and activities.
• Maintain and increase the facility’s census by providing the community with information about the facility’s programs, services, and practices.
 

Qualification
Education and/or Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing or public relations, preferably in a healthcare setting.
• Strong organizational and communication skills.
• Ability to work independently and as part of a team.
• Knowledge of regulatory requirements and compliance 
standards.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.
Mathematical Skills Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Must have strong business and analytical skills.

Mathematical Skills

Familiarity with basic mathematical concepts and operations. Able to perform simple calculations and understand elementary mathematical principles. May require support or training to apply mathematical skills in the context of the job.
 

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Certificates, Licenses, Registrations
To perform this job successfully, an individual must be proficient in the Microsoft Suite products. Must maintain licensing credentials for an Administrator.

Certificates, Licenses, Registrations

This position requires the ability to understand Microsoft Office Suites.

Physical Demands
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desktop or laptop
• computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear. Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.

Additional Information
Note: Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. 
They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.