Thrivent
Financial Services
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The Content & Experience Lead - APS is responsible for bringing Advisor Practice Strategies & Programs (APS) priorities to life through the planning, production, and delivery of advisor-facing content and experiences. This role serves as a central connector across APS, translating strategic initiatives into engaging, scalable resources that drive advisor awareness, adoption, and practice growth.
DUTIES & RESPONSIBILITIES:
Partner with APS leaders, consultants, and PGDs to operationalize initiatives, translating strategy into clear implementation plans, communications, and field-ready resources.
Own and manage APS content planning and distribution, ensuring a consistent, high-quality flow of advisor-facing content across podcasts, blogs, video, and digital platforms.
Lead end-to-end content production efforts, coordinating subject matter experts, managing timelines, and ensuring delivery aligns to APS priorities and advisor needs.
Design and deliver advisor experiences and learning events, including workshops, training sessions, and large-scale APS-sponsored events that drive engagement and adoption.
Establish and maintain content and experience workflows, creating scalable processes, templates, and systems that improve efficiency, consistency, and quality.
Coordinate across multiple APS programs and workstreams, ensuring alignment, timing, and execution consistency across content and advisor experiences.
Manage content repositories and advisor resource hubs, ensuring materials are current, organized, and easily accessible to the field.
Leverage advisor engagement data and feedback to enhance impact, identifying opportunities to improve content relevance, experience quality, and field adoption.
Serve as a cross-functional connector across APS and partner teams, driving collaboration and ensuring seamless execution from concept through delivery
Describe below the audience this role will interact with and level of influence they will have on those roles.
This role operates at the center of APS execution, interacting with a broad set of stakeholders to ensure content and experiences are aligned, coordinated, and impactful.
Key stakeholders include:
APS Consultants, Strategists, and Program Managers (e.g., Teaming, Transition Planning, NPA)
Practice Growth Directors (PGDs) and Field Leaders
Financial Advisors and advisor teams (end users of content and experiences)
Training, Coaching, and Practice Efficiency teams
Learning design, communications, and content production partners
Level of Influence:
Drives alignment and execution without direct authority
Shapes how APS initiatives are experienced by the field
Influences adoption through quality of content, clarity of delivery, and experience design
Acts as a central coordinator ensuring consistency across APS priorities and channel
QUALIFICATIONS & SKILLS:
Required:
Bachelor’s degree or equivalent experience required in business, communications, marketing, or a related field
5–8+ years of experience in content development, program management, event planning, or advisor-leadership roles within financial services
Proven ability to manage end-to-end content production and multi-channel delivery (digital, live, and hybrid experiences)
Strong program and project management skills, with the ability to manage multiple priorities, timelines, and stakeholders simultaneously
Experience designing and delivering engaging learning experiences, workshops, or field events
Ability to translate strategy into clear, actionable, and advisor-ready content and resources
Strong collaboration and stakeholder management skills, with the ability to influence without direct authority
High attention to detail and commitment to quality, consistency, and brand alignment
Strong written and verbal communication skills
Preferred:
Experience supporting advisor development, practice management, or field enablement programs
Familiarity with financial advisor business models, practice growth strategies, and teaming or succession concepts
Experience working with multimedia content (podcasts, video production, digital platforms)
Background in learning design, communications strategy, or experience design
Experience building scalable processes, playbooks, and operational frameworks
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.
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