Role overview

Qualifications

Proven experience designing static ecommerce ads for Google (GDN, Demand Gen, PMax)
Strong knowledge of the Google static format set (1:1, 4:5, 9:16, 1.91:1, native display sizes)
Hands-on experience with AI creative tools such as fal.ai, Higgsfield, Manus, and Claude
Strong grasp of direct response design principles — creative built to convert, not just look good

Responsibilities

Own static and lifestyle ad creative across Google Display Network (GDN), Demand Gen, and Performance Max (PMax) end-to-end
Research the market, define target avatars/personas, and identify creative angles
Concept, design, generate, and ship ad creative independently
Build direct response static ads designed to convert cold, top-of-funnel traffic, not just visually clean creative

Key facts

Remote from: Poland, United States
Fixed term
Graphic Designer
English

Hard skills

Graphic Design Response Surface Methodology Google Ads Performance Analysis Demand Generation Advertising Design Market Analysis

Other skills

Research

About the company

Paired

Computer Software / SaaS

Love more. Stress less. Paired is your guide to improve communication, stay connected, and deepen intimacy as a couple. With our daily questions feature you get a fun question to answer every day with your partner. Each question comes with a research-based fact of why answering it will help your relationship, and only by answering the question yourself can you unlock your partner’s answer! If you’re looking to identify your relationship strength and growth areas then our couple quizzes are here to help. Each week the quiz is on a different aspect of your relationship, and when your partner answers the quiz you’ll be able to compare answers. Think you know your partner well? Put your knowledge to the test with our couple games! Guess your partner’s answers to funny, thoughtful, and downright silly questions and see how many guesses you get right. The partner with the highest score wins the game! Lastly, our relationship tips are written by the world’s top couple therapists and academics and draw on decades of research to help you understand what works and what doesn’t in a relationship. Join the community of people around the world building lasting love with Paired today.

Company details

Company typeStartup

IndustryComputer Software / SaaS

Company size11 - 50

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We're looking for an AI Graphic Designer to own static and lifestyle ad creative end-to-end for Google Ads campaigns (GDN, Demand Gen, PMax). This isn't just a design execution role; you'll research the market, define audience personas, find creative angles, then concept, design, generate, and ship. You'll be responsible for building direct response statics that convert cold, top-of-funnel traffic, as well as lifestyle imagery that performs across Google's placements.

This role blends creative strategy, direct response design principles, and modern AI creative tools to produce high volume, high-converting ad creative and to keep iterating based on real performance data.

Responsibilities

Own static and lifestyle ad creative across Google Display Network (GDN), Demand Gen, and Performance Max (PMax) end-to-end
Research the market, define target avatars/personas, and identify creative angles
Concept, design, generate, and ship ad creative independently
Build direct response static ads designed to convert cold, top-of-funnel traffic, not just visually clean creative
Pair static ads with advertorials as part of the funnel
Build lifestyle imagery tailored for PMax and Demand Gen placements
Produce creative at volume across the full Google static format set (1:1, 4:5, 9:16, 1.91:1, and native display sizes)
Read and interpret performance data to identify what's converting
Continuously test, volume, and variation and iterate based on results

Requirements

Proven experience designing static ecommerce ads for Google (GDN, Demand Gen, PMax)
Strong knowledge of the Google static format set (1:1, 4:5, 9:16, 1.91:1, native display sizes)
Hands-on experience with AI creative tools such as fal.ai, Higgsfield, Manus, and Claude
Strong grasp of direct response design principles — creative built to convert, not just look good
Ability to read and act on performance data
A testing mindset: comfortable producing high volume and variation, and iterating based on what wins
Portfolio required, showcasing static ad design (ideally direct response / performance-focused work)

Benefits

Fully remote, flexible hours. Full ownership role, no briefs handed to you, no handing layouts off. Work is live on real ad spend within days. Creative tested at volume.