Role overview

Qualifications

Bachelor’s degree in Marketing, Communications, or related field
3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing
Fluent English; additional language preferred
Email automation tools (e.g., DotDigital, HubSpot, Marketo)

Responsibilities

Develop and execute marketing campaigns in collaboration with the Team Lead and Manager
Manage campaign lifecycle from ideation to post-analysis
Handle audience and payment data accurately, following data protection and company guidelines
Produce campaign reports and insights for optimization

Key facts

Remote from: Brazil, European Union
Full time
Mid-level (2-5 years)
Marketing Director
Japanese, English

Hard skills

Email Marketing Campaign Management Audience Segmentation A/B Testing Microsoft Dynamics CRM Google Analytics Data Visualization Market Trend

Other skills

Collaboration
Problem Solving
Professional Communication

About the company

Reach and engage with over 6 million members across M3-owned networks and via Networks in Health, a highly effective international alliance of trusted online healthcare communities in key markets. Our closed, local communities of doctors are trusted by our members as places where they can reach content relevant to their profile and geography. M3 has over 20 years of experience building online doctor communities and providing meaningful content to our members. These communities include Doctors.net.uk in the UK, Vidal in France and m3.com in Japan and offer clients a unique opportunity to communicate with doctors. M3 provides high-quality, high-impact multi-channel programmes, disseminating content to doctors to inspire belief and drive behaviour change. Through market research and precise profiling capabilities, M3 can provide an in-depth understanding of target audiences, ensuring that all messaging is shaped for maximum effect. This bespoke content can be localised, translated, and delivered according to compliance regulations in each of our communities. M3 has a proven track record in delivering unparalleled creatives, content, and engagement through targeted campaigns, meeting strategic objectives, and driving tangible ROI. M3 is committed to its mission to use technology to help people live longer, healthier lives and reduce costs in healthcare. For further information contact reachdoctors@eu.m3.com

Company details

Company typeSME

Company size201 - 500

Links

Website LinkedIn See all jobs

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Job description

Company Description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Job Description

The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices.

Essential Job Functions:
Including, but not limited to the following:

Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
Manage campaign lifecycle from ideation to post-analysis.
Handle audience and payment data accurately, following data protection and company guidelines.
Follow departement procedures to maintain campaign accuracy and consistency.
Implement A/B testing and data-driven optimizations.
Ensure deliverability, personalization, and compliance.
Produce campaign reports and insights for optimization.
Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
Brief and collaborate with design, content, and analytics teams.
Respond to member and internal queries professionally and within timelines.
Stay current with marketing trends and innovations.
Support panel growth strategies and knowledge sharing.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.
3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing
Fluent English; additional language preferred.
Email automation tools (e.g., DotDigital, HubSpot, Marketo).
CRM and audience segmentation.
Microsoft Excel for analytics and reporting.
Google Analytics and/or data visualization tools a plus.

Additional Information

Working hours: Must be willing to work in EU time zone

Please submit your CV in English

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