Senior GTM Strategist

The Company

We’re Tallwave, a digital agency. We’re a curious, competitive group of data-driven marketers, designers, and creative problem solvers who move fast to help our clients achieve their most ambitious goals. We find parity boring, and we’re constantly challenging ourselves to deliver innovative solutions with speed, precision, and impeccable craftsmanship. We dream big, we drive results, and we’ll make a lasting impact on our clients’ businesses.

Our ambitions are too big to leave room for individual egos, and the true measure of our success is what we can accomplish together. Our culture balances individual aspirations and accountability with each other. We value selflessness, humility, and tremendous work ethic. This drives an inspiration and dedication that can be felt across the organization.

The Person

Tallwave seeks out individuals who are a cut above. Their exceptional skill, diverse perspectives, obsession for winning together, and relentless pursuit of continuous self-improvement, both professionally and personally, give them an innate ability to lead, innovate, and inspire. They have well-honed philosophies and points of view in their areas of expertise, they think unconventionally, and their endless curiosity pushes them to constantly explore, learn, improve, and try new things.

The Job

We're looking for a Senior GTM Strategist who enjoys turning ambiguity into growth systems.

This role sits at the intersection of strategy, marketing, product experience, customer behavior, and commercial growth. You'll diagnose where a client's go-to-market engine is underperforming, develop the strategy to address it, and guide execution teams toward measurable business outcomes.

This is not a channel management role, a campaign management role, or a project management role. This is strategic work.

Curiosity, systems thinking, commercial acumen, and the ability to simplify complexity into clear decisions are critical for success in this role.

The Skills

The successful candidate will:

• Diagnose GTM challenges across acquisition, activation, conversion, retention, and expansion.
• Develop ICP frameworks, segmentation strategies, and buyer journey architectures.
• Design integrated growth strategies spanning AI visibility, organic search, paid acquisition, lifecycle marketing, product experience, and customer retention.
• Translate business objectives into measurable growth programs and KPIs.
• Build strategic roadmaps that prioritize investments based on impact, effort, and organizational readiness.
• Develop positioning and messaging strategies for complex and high-consideration purchase journeys.
• Lead executive-level strategy conversations and present recommendations to C-suite stakeholders.
• Direct cross-functional teams across strategy, design, content, analytics, paid media, and development disciplines, while maintaining project margin.
• Use data, research, customer insight, and AI-derived intelligence to continuously refine GTM recommendations.
• Comfort building in AI-native environments, translating outputs into client facing deliverables, and working with the team to consistently achieve delivery excellence. 
• Identify opportunities for adjacent growth initiatives across product, customer experience, and commercialization efforts.

The Requirements

The ideal candidate will have:

• 5+ years of experience developing and executing go-to-market strategies.
• Experience leading growth initiatives across multiple stages of the customer lifecycle.
• Demonstrated success developing integrated demand generation and conversion strategies.
• Experience defining ICPs, buyer journeys, segmentation models, and positioning frameworks.
• Strong understanding of modern marketing ecosystems including paid media, SEO, lifecycle marketing, conversion optimization, and AI discovery.
• Experience presenting recommendations to executive stakeholders including CMOs, CROs, CEOs, and founders.
• Strong analytical capabilities with the ability to convert complex data into actionable strategic recommendations.
• Agency, consulting, or product-led growth experience preferred.
• Experience working with high-consideration, complex, or trust-based buying journeys preferred.

The Culture and Perks of Being a Tallwaver:

• We embrace a maverick attitude. We’re willing to challenge convention and think beyond the ask. 
• We are committed to relentless pursuit. We’re curious with a focus on personal growth.
• We value selfless teamwork, demonstrating strong leadership qualities with a knack for collaboration.
• We are thoughtfully rigorous, with a strong work ethic and strong attention to detail.
• We foster an environment of empathy and compassion for each other and our clients. 
• We are a diverse (and competitive, and hilarious, and sometimes a little crazy) group of coworkers. You know, the kind you actually want to grab a drink with after work. 
• We offer career growth and opportunity. We grow leaders here. 
• We recognize the contributions of individuals and teams throughout Tallwave and we stop to celebrate along the way.
• We are surrounded by badass talent and clients -- our work has been featured in TechCrunch, Forbes, Wired, Product Hunt, and more.
• We’ve been featured on the INC Best Workplaces List, the Phoenix Business Journal Best Places to Work List, and the AZCentral Top Places to Work List.

Benefits

• We offer comprehensive Medical, Dental, Vision, Life, and 401(k) plans.
• We provide employer-paid short-term disability, long-term disability plans and life insurance.
• We’re more concerned about how we work than where we work. We offer remote work and office hours flexibility as needed. 
• We trust our team and have a generous PTO policy. 

Why You’ll Love Working with Us

Free to be you each and every day! We celebrate diversity and empower you to bring your authentic self to work, always. We know that diversity, equity, and inclusion is not about checking a box. It’s more than words; it is a pledge and a promise that Tallwave is passionate about pursuing. We recognize having an all-encompassing culture will help us learn and grow collectively and will continue to foster our mission of making everyone we work with wildly successful.

Physical Demand:

This job may require sitting for long periods of time, and minimal (if any) lifting. Some travel may be required. 

Working Conditions

All employees are expected to operate in a professional home office environment and routinely use standard office equipment like computers, telephones, and teleconferencing equipment. 

Position Applicants, please note the following:

At this time, this position is only open to applicants who are legally authorized to work in the United States and who are living in the United States. We are unable to provide visa sponsorship of any kind, so please do not apply if:

• You are not legally authorized to work in the United States, or
• You are not living in the 48 contiguous U.S. states, Alaska, or Hawai'i, or
• You will require any kind of visa sponsorship.

Tallwave is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.