National Forest Foundation (NFF) is pleased to offer a full-time Field Marketing Manager position for someone who understands that great national brands are built moment by moment, person by person, community by community — and who is ready to lead the team and strategy that makes that happen, at scale.
About the NFF: As the official national partner to the US Forest Service (USFS), the National Forest Foundation was chartered by Congress in 1990. Today, the NFF advances forest resiliency, healthy watersheds and wildlife habitat, and recreation for all by working with communities and organizations across the country. The Foundation has grown significantly in the last few years in programmatic impact, revenue and support, and organizational capacity. NFF leads with impact, deploying roughly 90% of its expenses towards projects and programs across the country’s 193-million-acre National Forest System. NFF is forward-thinking and innovative, with ambitious strategies and goals to advance and prepare forests for a new economy.\
Position Function: The National Forest Foundation is local in practice, national in scope and generational in impact. Nowhere is that more alive than in the work of our field marketing team, and no one shapes that work more directly than the Field Marketing Manager and the field marketing coordinators on this team.
This role sits at the intersection of national strategy and local action. The Field Marketing Manager leads the development of an integrated local/national field marketing strategy, working across departments and ensuring that NFF’s presence in communities across the country is consistent, compelling and connected to our broader organizational goals. At the same time, they ensure the field marketing team surfaces the authentic stories, lived experiences and on-the-ground moments that fill, fuel and amplify the national brand narrative, showing, not just telling, what NFF means to real people and real places.
Day to day, this role operates much like a senior account manager at a marketing agency. The Field Marketing Manager provides leadership for other field marketing team members, sets priorities, builds capacity, manages workflows and ensures that local touchpoints reflect and reinforce what NFF stands for and how it stands apart from its peers. The Field Marketing Manager also helps shape the function itself: defining strategy, building the tools and resources that multiply impact, setting KPIs, monitoring trends and serving as a liaison between field marketing and cross-departmental stakeholders including conservation and advancement.
Position Duties and Responsibilities: The Field Marketing Manager will lead, represent, support and amplify as outlined below.
Strategy & People Leadership
- Lead the development of an integrated local/national field marketing strategy in close collaboration with the Director of Marketing, ensuring field marketing efforts connect to and reinforce national brand goals, campaign priorities and organizational objectives while also strengthening local community engagement and brand building
- Manage, mentor and develop field marketing team members, building individual capacity and a high-performing, mission-aligned field marketing team
- Set and track KPIs for field marketing, and report progress and insights to the Director of Marketing and other stakeholders
- Follow and share trends in local field marketing, experiential marketing activations and local brand-building to continuously evolve and strengthen the function
- Help establish and sustain a culture of learning, collaboration and continuous improvement across the field marketing team
Advancement Liaison & Fundraising Alignment
- Serve as an additional liaison to the advancement team, supporting local activations and national storytelling connected to showcase programs, corporate activations and events at the intersection of brand and donor relationship building
- Collaborate with advancement on integrated strategies and activations that align local community engagement with fundraising priorities
- Support the development of compelling local narratives and experiences that deepen donor connection to the organization and the mission
Resource Development & Brand Stewardship
- Identify recurring needs and gaps across field teams and spearhead development of scalable resources including toolkits, DIY guides and how-to templates that equip and empower field staff to lead local efforts independently when hands-on marketing team support isn’t available
- Serve as a national brand steward, representing the brand and enabling and inspiring field staff to embody our brand vision, mission, voice, values and identity in every community interaction
- Help local conservation teams understand and apply NFF’s national brand positioning and visual identity as a tool for building local credibility, community trust and partner engagement
- Ensure resources reflect NFF’s brand standards, voice and positioning and are regularly updated as strategies and priorities evolve
- Represent NFF at local, regional and national events as needed
Field Marketing & Account Management
- Intake, triage and prioritize marketing support requests from field teams, making smart decisions about urgency, feasibility and the right level of national team involvement
- Develop creative briefs in collaboration with local program staff, national marketing team and advancement team, to ensure strategic alignment across local and national brand building goals, campaign priorities and audience insight
- Provide hands-on marketing support for local activations that build brand awareness and cultivate community building
- Support local earned media efforts, including coordination with the national strategic communications team and PR agency
- Coordinate logistics and development of creative assets
- Track, report and share engagement and impact of local marketing efforts
Storytelling & Content
- Develop creative briefs and capture and elevate compelling stories, photos, video and community moments in the field that connect local conservation impact to NFF’s national storytelling
- In collaboration with the national content + creative team, coordinate local content capture with freelance photographers, videographers and other content creators, and ensure final creative assets are delivered in line with creative briefs
- Help conservation teams develop and tell their own local stories, coaching them on messaging, format and delivery in a way that is consistent with the NFF brand
Education and Qualifications NFF expects the Field Marketing Manager to bring the following education and experience:
- Bachelor’s degree in Marketing, Communications, Environmental Studies, a related field, or equivalent experience
- 5-7 years experience in marketing, communications, community engagement or related field
- Experience leading or managing a team, including direct supervision of at least one team member
- Demonstrated success developing and executing integrated local/national marketing strategies, including measurable KPIs and performance reporting
- Experience planning and executing events or in-person activations in service of a national brand, whether in a commercial, retail, conservation or nonprofit context, or equivalent experience that demonstrates an understanding of how local activations connect to and build brand value at scale
- Experience collaborating across teams (e.g., advancement, communications, program staff) to align efforts and drive shared outcomes
- Experience with content strategy + creation in a professional setting, including writing, photography, social media and video
- Familiarity with brand standards and the ability to apply and enforce them consistently across varied local contexts
- Must be authorized to work in the United States
Abilities and Skills NFF expects the Field Marketing Manager to bring the following proven abilities and skills:
- Relationship builder who earns trust quickly with direct reports, local teams, community partners and colleagues across the organization
- People leader who develops talent and creates an environment where team members succeed and grow
- Strategic thinker who can translate organizational goals into an actionable field marketing strategy, then implement or lead collaborative implementation
- Strong communicator who can translate national brand strategy into language that feels relevant and accessible at the local level
- Highly organized, with a bias toward action and the ability to juggle competing priorities and follow through reliably
- Natural storyteller with an eye for the detail that makes a story compelling
- Collaborative, innovative and comfortable navigating ambiguity, always looking for better ways to engage communities and solve problems
- Genuine passion for the outdoors, conservation or public lands, paired with proficiency in basic marketing, content and project management tools
- Proficiency with basic marketing and content tools, including social media platforms, Microsoft Office or Google Workspace, and project management tools
Location: The location for this position is flexible throughout the lower 48 states. This position is a remote/work-from-home position and requires reliable internet access and a dedicated workspace.
Compensation: NFF offers a competitive compensation and benefits package that reflects our total rewards strategy. The starting salary range for this position is $95,000 to $106,875, with the ability to grow to $118,750 based on performance outcomes over time and assessed annually. NFF monitors mandated state minimum wage updates. Individual state conditions will be honored during the offer process.
Benefits: NFF is proud to offer our staff:
Health and Wellness:
- Medical and dental insurance paid at 75% by the organization for you and any dependents.
- Vision insurance paid 50% by the organization for you and any dependents.
- Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type.
- Healthcare and dependent care flexible spending accounts (FSA).
- Employee assistance program (EAP) at no cost.
Financial Wellbeing:
- 403(b) retirement plan with a 5% employer match after one (1) year of service.
- Short-term and long-term disability insurance at no cost.
- Basic life and AD&D insurance at no cost, with voluntary life insurance options.
- Whole life insurance at a discounted rate
Flexibility and time off:
- Employees start with 35 days of annual leave, sick leave, personal leave and holidays (annual leave accrual rates increase with years of service)
- Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid.
Personal Development:
- Training & Development Programs
- Professional development reimbursement for up to $1,000 per year.
Journey of a Lifetime:
- The opportunity to support an incredible mission and travel to / work in spectacular locations.
To Apply: Applications must include both a cover letter and resume. Incomplete packages will not be considered. Position is open until filled. Please visit our careers site to apply online.
The National Forest Foundation is an equal opportunity employer – meaning we provide equal employment opportunities to all employees and applicants for employment without regard to any characteristic protected by applicable law. Further, we prohibit discrimination, harassment, and retaliation in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination. We strive to foster a work environment where every individual is respected, valued, and treated fairly. This statement reflects our unwavering dedication to fairness, respect, and equality in employment practices and sets the foundation for a positive work environment.
