Director, Strategic Communications & AI Workflows

Job Title 

Job Description

The Director, Strategic Communications & AI Workflows will lead Kaplan’s external reputation strategy and narrative advancement in an AI-driven media landscape, while helping modernize Kaplan’s communications processes by integrating AI-driven workflows. This individual has a growth mindset, internal and external communications experience, is an exceptional writer with strong interpersonal skills, a seasoned media strategist, highly organized, and an AI-eager project manager. This role sits within a small, senior, hands-on team and will have meaningful access to and support from leadership – the right candidate is self-directed but never unsupported.

Primary/Key Responsibilities

• Promote Kaplan’s Narrative: Amplify the Kaplan story across external channels in support of Kaplan’s business goals
• Lead Media Strategy & Crisis Communications: Lead responsive efforts to ensure fair and accurate coverage in the event of false or damaging narratives 
• Advance Brand Content Focus on AI Optimization: Review Kaplan’s performance and develop familiarity with GEO data to tailor our brand-level content development strategy 
• Lead Brand-Level GEO Content Strategy: Develop and execute content strategy to ensure that Kaplan’s brand-level narrative is accurately reflected and optimized in AI search and generative engines
• AI-Savvy Project Management: Experiment with, identify, and champion AI solutions that can be incorporated into Communications team workflows to enable greater efficiency and scale while keeping projects on track  
• Drive Process Innovation: Identify tools and methods to optimize existing workflows, and lead the team in reimagining how core functions are structured and executed.
• Support Executive Leads on high-impact communications and brand deliverables, including hands-on content development across formats as needed

Minimum Qualifications

Beyond base salary, our comprehensive total rewards package includes:

- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.
 

The salary range for this position is $120,300-$133,600 per year and the amount that is offered is based on the candidate's skills, experience and education, among other factors determined by the business. It is within Kaplan's discretion to adjust this range based on business needs.

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Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.