Head of Francophone Africa

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

About the role

LemFi moves money for Francophone diaspora communities across Sub-Saharan and North Africa — corridors that are high-stakes, fast-moving, and deeply underserved. As Head of Francophone Region, you will own the full commercial outcome for these markets: the P&L, the team, the partnerships, and the product launches that unlock the next phase of growth. You will report to the Head of Africa, lead a growth team distributed across Europe, and carry direct accountability for take-rate, revenue, and margin targets across two distinct sub-regions.

This is not a strategy-only role. You will set the regional direction and then get into the detail — pricing corridors, signing payout partners, launching cash pick-up in North Africa, deepening penetration in established Sub-Saharan markets. You will be the internal voice of the Francophone region, shaping product roadmaps and go-to-market decisions, and the external face of LemFi to partners and regulators. If you want ownership, complexity, and a seat at a table that genuinely matters, this is it.

What you'll build & own

• Own the Francophone region P&L end-to-end — revenue, take rate, margin — and make the calls needed to hit targets, including pricing, resource allocation, and partner decisions.

• Lead and scale the regional growth team across Europe: set goals, build a high-performance culture, hire great people, and cut loose anything holding the region back.

• Launch new products across North Africa — starting with cash pick-up — from market entry through to real adoption, working hand-in-hand with Product and Operations.

• Scale existing products across Sub-Saharan Francophone corridors: deepen penetration, improve retention, and turn insight into commercial action.

• Set and oversee the partnership strategy — payout partners, banks, agent networks, fintechs — ensuring every relationship delivers network coverage, commercial value, and compliance.

• Drive user acquisition and activation across online and offline channels, ensuring growth and marketing strategies land with Francophone diaspora and in-market audiences.

• Use data and AI tools to model performance, sharpen forecasts, and bring the region's voice clearly into product, pricing, and go-to-market decisions across the wider business.

Your experience

• Professional fluency in French and English — written and spoken; you can run a board meeting in either language.

• Proven P&L ownership in a fintech, payments, or remittance business — you have hit take-rate, margin, and revenue targets and can show the numbers.

• Track record leading and scaling commercial or growth teams across multiple countries, ideally in a high-growth, distributed environment.

• Deep knowledge of Francophone African markets — Sub-Saharan and North Africa — including the regulatory, cultural, and competitive dynamics that actually matter.

• Demonstrated success building commercial partnerships, including payout networks, cash pick-up infrastructure, or comparable fintech distribution channels.

• Strong analytical instincts — you set strategy from data, not instinct, and you can translate complex performance signals into decisive action.

• Willingness and ability to travel across the region and Europe regularly as the business demands.

Nice to have

• Experience launching new markets or products from zero in Francophone Africa (North Africa a particular plus).

• Existing relationships with payout partners, regulators, or banking counterparts across the region.

• Familiarity with using AI tools (e.g. LLMs, data copilots) to accelerate commercial analysis, market research, or operational workflows.

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.