Vice President, Head of Partnerships

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Tinuiti is seeking a senior growth leader to build and scale a differentiated pipeline engine across three high-impact channels: AOR Lead Generation, Private Equity relationships, and Strategic Alliances (with a focus on Amazon).

This role is not traditional sales. It is a front-end growth architect responsible for creating net-new opportunity flow by unlocking high-value ecosystems where Tinuiti can win at scale. You will sit at the intersection of partnerships, market intelligence, and business development—translating relationships into revenue.

Success in this role will be measured by pipeline creation, influence on closed revenue, and the development of repeatable growth motions across these three vectors.

Key Responsibilities

Lead Generation Engine

• Design and scale a diversified lead generation engine targeting enterprise brands

• Own and evolve Tinuiti’s referral ecosystem, including director-and-above alumni, independent consultants, and strategic referral partners

• Expand and activate a high-value network of consultants and partners, continuously sourcing and onboarding new relationships to drive qualified pipeline growth 

• Lead and develop the team responsible for inside sales, partner sourcing, relationship management, and referral pipeline generation, with clear accountability to pipeline creation and revenue outcomes 

• Establish and own a centralized partner pipeline infrastructure to track opportunities sourced, passed, influenced, and closed, ensuring full visibility into partner-driven deal flow 

• Partner with Marketing and RevOps to improve signal identification, targeting, and conversion across both direct and partner-sourced channels 

• Introduce and scale new data sources, tools, and workflows to power repeatable inbound and outbound programs that generate high-quality, net-new opportunities across owned and partner channels

Private Equity Channel

• Build and own Tinuiti’s Private Equity growth strategy as a core pipeline driver

• Develop relationships with operating partners, deal teams, and portfolio company leadership

• Create structured engagement models to position Tinuiti as a value creation partner across portfolios

• Partner with BD to activate opportunities across portfolio companies

• Identify and prioritize PE firms aligned to Tinuiti’s ICP and growth agenda

Strategic Alliances

• Oversee strategic partnerships within the Amazon ecosystem (Amazon Ads, AWS, and adjacent partners)

• Identify co-sell, co-marketing, and joint solution opportunities that drive enterprise pipeline creation

• Position Tinuiti as a preferred partner for commerce and retail media growth within Amazon-driven environments

• Collaborate with internal commerce and media teams to bring differentiated solutions to market

Team Development

• Build and scale a team responsible for partner sourcing, referral ecosystem management, and pipeline generation across consultant and alumni networks 

• Define and evolve team structure, roles, and coverage to support Tinuiti’s growth across Private Equity, partner, and lead generation channels 

• Establish clear goals, KPIs, and accountability frameworks tied to pipeline creation and revenue impact

• Coach and develop team members, elevating capabilities in partner sourcing, relationship management, and opportunity conversion

• Create repeatable playbooks, processes, and training programs to scale performance across the team

• Foster a culture of ownership, experimentation, and continuous improvement aligned to Tinuiti’s growth objectives

Qualifications

Experience

• 12–15+ years in growth, partnerships, business development, or revenue leadership roles

• Proven success building pipeline through traditional outbound channels and non-traditional channels (e.g., partnerships, ecosystems, alliances)

• Strong understanding of lead generation strategies, tools, and performance metrics

• Proven track record of inside sales leadership

• Experience working with or within Private Equity firms and/or portfolio company ecosystems

• Experience developing or managing strategic partnerships with Amazon or within the retail media / commerce ecosystem

Capabilities

• Strategic thinker with the ability to turn ambiguity into structured growth programs

• Operator mindset: able to design, test, and scale repeatable pipeline creation models

• Data-driven with a focus on measurable business outcomes

• Strong relationship builder with executive presence across C-suite and investor audiences

What Success Looks Like

• A scaled, repeatable pipeline engine across Inside Sales, Private Equity, and Amazon & Media partnerships

• Meaningful contribution to enterprise and mid-market new logo acquisition

• Strong, durable relationships across PE firms and Amazon ecosystem partners

• Clear attribution of pipeline and revenue impact tied to each growth channel

The hiring salary range for this role is $180,000 - $205,000 . We also offer an incentive pay program and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.