Position Title: Marketing Specialist – GIS and Business Development Support
Department: Marketing/Business Development
Reports To: Senior Director of Operations
Employment Type: Full-Time
Location / Work Arrangement: Remote
Position Summary
We are seeking a versatile Marketing Specialist to support our business development and proposal efforts with a unique blend of technical, creative, and digital marketing skills. The ideal candidate will bring familiarity with GIS technology (particularly Esri products) to better understand and communicate our technical offerings, while also driving compelling visual storytelling for proposals, managing our presence on professional social platforms, supporting conference and event materials, conducting competitive market analysis, and optimizing our digital content for search visibility.
This role is well-suited for someone who enjoys working at the intersection of technical subject matter and persuasive marketing communication, particularly within industries such as engineering support, geospatial services, environmental consulting, or government contracting.
Key Responsibilities
GIS and Technical Marketing Support
- Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language
- Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials
Business Development and Proposal Support
- Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials
- Help structure proposal content to improve readability, persuasiveness, and win themes
- Ensure brand consistency and professional polish across all submitted materials
Professional Social Media Management
- Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn
- Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices
- Track engagement metrics and adjust strategy to improve reach and audience growth
Conference and Event Collateral
- Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets)
- Coordinate logistics and timelines for collateral production ahead of events
Competitive and Market Analysis
- Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics
- Synthesize findings into actionable insights for leadership and business development teams
SEO and Digital Content
- Apply SEO best practices to website content, blog posts, and digital marketing materials
- Monitor keyword performance and search rankings, recommending optimization strategies
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience)
- Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment
- Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred
- Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent)
- Demonstrated experience managing professional social media platforms, especially LinkedIn
- Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar)
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines
Preferred Qualifications
- Experience supporting government or federal proposal processes (RFP/RFQ responses)
- Prior experience in geospatial, environmental, civil engineering, or infrastructure industries
- Experience with competitive intelligence tools or market research platforms
- Familiarity with CRM or proposal management software (e.g., Deltek, Zoho)
Core Competencies
- Visual storytelling and design sensibility
- Technical curiosity and ability to learn industry-specific tools (GIS/Esri)
- Strategic thinking applied to competitive analysis
- Digital marketing fluency (social + SEO)
- Collaborative, deadline-driven mindset
