Key Facts

Remote From:

Full time

Senior (5-10 years)

French, English

Hard Skills

Business Development Customer Acquisition Management Field Marketing Microsoft Networking Computational Tools Social Media Banking Remittance Microsoft Dynamics CRM Customer Retention +1 more

Other Skills

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Sales
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Relationship Building
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Mobile Apps
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Entrepreneurship

Roles & Responsibilities

Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field.
Minimum 2 years' experience in sales, business development, field marketing, or a customer acquisition environment.
Proven ability to achieve and exceed sales targets.
Strong relationship-building and networking skills.

Requirements:

Lead efforts to grow Mukuru's customer base by identifying and engaging new customers through community outreach, events, referrals, and digital channels.
Represent Mukuru at community events, universities, business forums, churches, and social gatherings to connect with diverse communities.
Identify, recruit, onboard, and support agents across Kigali and key secondary cities.
Develop retention and re-engagement initiatives, proactively reconnecting with customers, managing key relationships, and gathering feedback.

Mukuru

Financial Services

About Mukuru

Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.

Company type: SME

Industry: Financial Services

Founded: 2018

Company size: 501 - 1000

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Job description

Be the Face of Mukuru in Rwanda

At Mukuru, we're on a mission to make financial services more accessible, affordable, and meaningful for millions of people across Africa and beyond. As our footprint in Rwanda continues to grow, we're looking for an energetic, commercially driven Sales Lead to accelerate customer acquisition, strengthen community partnerships, and expand Mukuru's presence across the country.

If you're passionate about people, love being in the field, enjoy building relationships, and thrive on achieving ambitious growth targets, this could be the opportunity you've been looking for.

What You'll Own

Drive Customer Growth

You'll lead efforts to grow Mukuru's customer base by identifying and engaging new customers through community outreach, events, referrals, and digital channels. You'll play a key role in turning awareness into active, loyal users of the Mukuru platform.

Build Meaningful Community Connections

Success in this role is built on relationships. You'll represent Mukuru at community events, universities, business forums, churches, and social gatherings, creating opportunities to connect with diverse communities and introduce them to our products and services.

Expand and Support Our Agent Network

You'll identify, recruit, onboard, and support agents across Kigali and key secondary cities, helping them succeed while maintaining high service standards and compliance requirements.

Strengthen Strategic Partnerships

Working closely with banking and mobile money partners, you'll support joint activations, staff training, and customer education initiatives that increase visibility and drive adoption of Mukuru services.

Keep Customers Coming Back

You'll develop retention and re-engagement initiatives, proactively reconnecting with customers, managing key relationships, and gathering valuable feedback that helps improve our products and services.

Bring Market Insights to the Business

You'll keep a pulse on the market, competitor activity, customer behaviour, and emerging opportunities, providing insights that help shape Mukuru's growth strategy in Rwanda.

What Makes You a Great Fit?

Essential Experience

Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field.
Minimum 2 years' experience in sales, business development, field marketing, or a customer acquisition environment.
Proven ability to achieve and exceed sales targets.
Strong relationship-building and networking skills.
Fluent in English and Kinyarwanda.
Comfortable using digital tools, mobile applications, WhatsApp, and social media platforms.
Self-driven, entrepreneurial, and comfortable managing a busy field-based schedule.

It'll Be a Bonus If You Have

Experience within fintech, mobile money, banking, remittances, or financial services.
Existing relationships within diaspora and business communities in Rwanda.
Experience managing agents, ambassadors, or community networks.
French language skills.
CRM or sales pipeline management experience.
Strong knowledge of Rwanda's remittance landscape.

I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!

Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.

If you do not receive any response after two weeks, please consider your application unsuccessful.

NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS