Publitas.com
Computer Software / SaaS
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Publitas turns static, dead PDFs into interactive, shoppable digital content discovery experiences. Our Reach proposition — our consumer portals, including Folders.nl and Promobutler.be in the Benelux and Promozilla portals across ~40 countries — connects millions of shoppers with localized retail deals, flyers, and promotions. It is a core traffic and engagement engine for the company.
Your mission as Growth Marketing Manager is to own consumer traffic growth across our portals end to end. You will protect and grow our largest market (Benelux), where the bulk of today's traffic sits, while building a repeatable acquisition playbook to scale our newer Promozilla portals from a standing start. You own every lever that moves consumers to our portals — organic/SEO, social, affiliates and partnerships, paid, and lifecycle/retention. We work ~80% asynchronously and judge you on traffic growth, audience retention, and channel efficiency — not hours on Zoom.
We measure outcomes, not tenure. In your first three months:
Day 30: You've achieved full campaign continuity with zero disruption to active Benelux flows, and audited traffic sources across the portal network — establishing a clear baseline of what drives volume in each live market and a working relationship with product and development.
Day 60: You've identified the highest-yield channel per market and the friction points capping growth (technical, behavioral, or distributional), and shipped your first round of experiments — across organic, paid, social, partnerships, or lifecycle — with early measurable lift.
Day 90: Your highest-leverage channels are running predictably in Benelux, and you've drafted and aligned a scalable acquisition playbook to roll out to the nascent Promozilla markets — mapped to the development team's product and UX/UI ETAs for Q3/Q4.
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