Your Opportunity as Director, Sales West & eCommerce, Food & Beverage
The Director, Sales West & eCommerce, Food & Beverage will lead customer strategy, planning, execution, and results for Smucker’s Food & Beverage portfolio with West Region and eCommerce customers. The Director will translate brand and customer strategies into actionable business plans that accelerate growth, deliver executional excellence, and build long-term strategic partnerships.
This leader will deliver results through a large sales team, setting clear priorities and operating rhythms while fostering an inclusive, accountable culture. They will balance near-term delivery with long-term growth, strengthen external partnerships, and work directly with cross-functional partners to expand market share and profitability.
Location: Working Remote, USA (Approximate travel from 50%-60%) and residing near a major airport.
In this role, your primary responsibilities will include:
- Own customer strategy, planning, execution, and results across West Region and eCommerce customers, delivering profitable sales, share growth, and financial objectives.
- Own end-to-end forecasts, P&L performance, trade investment, pricing, promotion effectiveness, and value-chain decisions.
- Lead Joint Business Plans, including senior-level customer engagement, strategic alignment, execution priorities, and joint value creation.
- Advanced the company’s vision for e-commerce sales while working collaboratively with key stakeholders to accelerate sales and improve profitability in the e-commerce & omni-channel trade.
- Lead a large, high-performing sales team; set clear priorities, drive accountability, and establish operating rhythms that enable the team to deliver results.
What we are looking for:
Minimum Requirements:
- Bachelor’s degree
- 10+ years of Consumer Packaged Goods (CPG) sales and/or commercial experience with a record of delivering business results.
- 7+ years of customer-facing sales experience, including strategic planning, executive engagement, and negotiation leadership.
- 5+ years of people leadership experience, including leading teams and developing high-performing talent.
- Experience managing a P&L and making value-chain decisions that drive business results.
- Strong understanding of omnichannel, eCommerce, category management, trade promotion, pricing, forecasting, and sales planning.
- Experience using syndicated data, customer data, financial reporting, digital analytics, and marketplace insights to shape strategy and execution.
- Bias for action and experience operating in a fast-paced environment, making data-driven decisions and optimizations, preferably in the CPG, retail, and/or eCommerce space.
Additional skills and experience:
- Strong experience across multiple classes of trade including Club, Grocery, and eCommerce/Amazon
- Enterprise leadership mindset with strong judgment, ownership, and ability to deliver results through teams and stakeholders.
- Strategic, analytical, and financially disciplined approach to translating insights into priorities and action.
- Digital acumen that connects content, search, merchandising, fulfillment, and shopper experience to business performance.
- Executive presence, clear communication, and trust-building with senior leaders, customers, and cross-functional partners.
- Consumer-first, change-oriented leadership with a bias for action and focus on long-term value creation.
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The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
