Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we enable desired outcomes for our clients through consistent service and outstanding people.
Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.
Primary Focus
- Growth strategy
- Campaign development and execution
- Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
- Market intelligence and competitive insights
Key Responsibilities:
Marketing Strategy & Planning
- Develop and manage the annual marketing plan aligned to growth objectives
- Create quarterly go-to-market (GTM) plans by vertical
- Define target segments and prioritize growth opportunities
Vertical & Go-to-Market Strategy
- Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
- Build vertical playbooks including messaging, positioning, and campaign approach
- Align marketing strategies with service capabilities and business priorities
Campaigns, Demand Generation & Social Media
- Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
- Own lead generation strategy to drive pipeline growth
- Manage social media strategy and execution, ensuring consistent messaging and brand presence
- Maintain campaign calendars and track performance across all initiatives
Account-Based & Client Marketing
- Develop and execute account-based marketing (ABM) programs for priority accounts
- Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
- Partner with internal teams to align marketing efforts with key client priorities
Events & Trade Shows
- Define and execute event and trade show strategy aligned with vertical goals
- Manage participation, planning, and follow-up campaigns to maximize impact
- Ensure events contribute to pipeline generation and brand visibility
Market Intelligence & Competitive Insights
- Conduct market research to identify trends and opportunities
- Develop and maintain competitive intelligence, including battle cards
- Monitor industry activity to inform strategy and positioning
Thought Leadership & Content
- Plan and oversee thought leadership content aligned with vertical strategies
- Ensure content supports campaign goals and strengthens market positioning
Performance & Optimization
- Track and optimize marketing performance based on data and KPIs
- Provide regular reporting on campaign effectiveness and growth impact
Key KPIs
- Marketing-sourced pipeline
- Marketing-influenced revenue
- MQL volume and quality
- Campaign ROI
- Vertical growth performance
Core Outputs
- Annual marketing plan
- Quarterly GTM plans
- Vertical playbooks
- Campaign calendars
- Competitive battle cards
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
- Experience in service-based or B2B industries preferred
- Strong background in campaign execution, digital marketing, and events
- Ability to translate strategy into measurable results
- Excellent communication and organizational skills
What Success Looks Like
- Strong pipeline and revenue contribution from marketing
- Effective vertical strategies driving measurable growth
- High-performing campaigns across digital, social, and events
- Clear market positioning supported by competitive insights
Benefits:
• Fully remote (Eastern Standard Time Preferred)
• Salary range: $95,000 - $115,000/yr
• Paid holidays and vacation time.
• Health Benefits Package
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• 401K
• Opportunity for growth
• Bonus Pay
Pritchard Industries participates in E-Verify.
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