Key Facts

Remote From:

Colombia , United States

Category: Media Buyer Analyst

Full time

English

Hard Skills

Media Buying Google Ads Banner Ads Search Engine Optimization Google Tag Manager Copywriting Retargeting

Other Skills

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Communication

Roles & Responsibilities

Proven experience managing Google and Meta ad campaigns for US-based businesses
Hands-on proficiency with Meta Pixel, Google Ads conversion tracking, GA4, and GTM
Experience with local SEO and Google Business Profile optimization
Strong copywriting skills for paid ads

Requirements:

Manage and optimize Meta Ads campaigns, including budget allocation and bidding strategy
Set up and maintain conversion tracking via Meta Pixel, Google Ads, GA4, and Google Tag Manager
Optimize our Google Business Profile and support local SEO efforts
Write compelling ad copy tailored to our audience (adults 30+)

Paired

Computer Software / SaaS

About Paired

Love more. Stress less. Paired is your guide to improve communication, stay connected, and deepen intimacy as a couple. With our daily questions feature you get a fun question to answer every day with your partner. Each question comes with a research-based fact of why answering it will help your relationship, and only by answering the question yourself can you unlock your partner’s answer! If you’re looking to identify your relationship strength and growth areas then our couple quizzes are here to help. Each week the quiz is on a different aspect of your relationship, and when your partner answers the quiz you’ll be able to compare answers. Think you know your partner well? Put your knowledge to the test with our couple games! Guess your partner’s answers to funny, thoughtful, and downright silly questions and see how many guesses you get right. The partner with the highest score wins the game! Lastly, our relationship tips are written by the world’s top couple therapists and academics and draw on decades of research to help you understand what works and what doesn’t in a relationship. Join the community of people around the world building lasting love with Paired today.

Company type: Startup

Industry: Computer Software / SaaS

Founded: 2018

Company size: 11 - 50

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Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About the Role

Our client is a growing boutique fitness business in California approaching $1M in revenue. As they scale, they need a skilled Media Buyer who can own our paid ad strategy end-to-end across Google and Meta, while also supporting local visibility through SEO. This is a hands-on role for someone who can build, optimize, and report on campaigns that drive real results.

What You'll Do

Manage and optimize Meta Ads campaigns, including budget allocation and bidding strategy
Set up and maintain conversion tracking via Meta Pixel, Google Ads, GA4, and Google Tag Manager
Optimize our Google Business Profile and support local SEO efforts
Write compelling ad copy tailored to our audience (adults 30+)
Build and manage retargeting and lookalike audiences on Meta
Deliver clear performance reports with ROAS analysis and actionable insights

Requirements

Proven experience managing Google and Meta ad campaigns for US-based businesses
Hands-on proficiency with Meta Pixel, Google Ads conversion tracking, GA4, and GTM (required)
Experience with local SEO and Google Business Profile optimization
Strong copywriting skills for paid ads
Ability to build retargeting and lookalike audiences on Meta
Clear written communication in English
Experience working with service businesses or fitness/wellness brands is a plus

Benefits