Audience Activation Specialist

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Team Overview

What We'll Bring:

The Audience Activation Specialist is responsible for supporting the delivery and activation of TransUnion’s 1st and 3rd party audiences across a broad ecosystem of advertising and marketing platforms. This role ensures audiences are successfully configured, delivered, refreshed, and maintained across partner platforms including DSPs, social platforms, and data marketplaces. The position serves as a technical resource for internal teams and partners, ensuring audience delivery pipelines operate reliably while troubleshooting activation issues and optimizing delivery workflows. The ideal candidate is detail-oriented, technically curious, and comfortable working across multiple platforms and teams to ensure audience data is accurately and efficiently delivered to our partners.

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Role Overview And Core Responsibilities

What You'll Bring:

Key Responsibilities

• Support audience delivery workflows to external partner platforms including DSPs, social platforms, and data marketplaces.

• Support the activation of 1st and 3rd party audience data across TransUnion partner integrations.

• Monitor delivery pipelines to ensure audiences are successfully activated and refreshed according to partner requirements and refresh cadences.

• Troubleshoot audience delivery issues including delivery failures and platform delivery discrepancies.

• Investigate audience scale or match rate issues across partner platforms.

• Track audience delivery performance and identify potential issues impacting activation scale or reliability.

• Support operational monitoring of delivery pipelines, identifying failures or anomalies requiring intervention.

• Contribute to and maintain documentation of activation workflows, troubleshooting procedures, and partner-specific requirements.
   

Qualifications & Experience

• Bachelor’s degree or equivalent practical experience.

• 5+ years of experience in AdTech, MarTech, audience activation, or technical operations roles.

• Experience supporting advertising platforms such as DSPs, social platforms, or data marketplaces.

• Experience working cross-functionally with technical and business teams.
   

Technical Skills

• Experience with audience delivery workflows, including file-based or API-based integrations.

• Familiarity with advertising platforms such as DSPs, social platforms, or data onboarding environments.

• Basic SQL proficiency preferred.

• Strong Excel skills including sorting, filtering, and formulas

• Understanding of identity resolution and audience segmentation concepts.

Required Knowledge And Experiences

Impact You'll Make:

Core Competencies

• Strong analytical and problem-solving skills.

• Detail-oriented with strong operational discipline.

• Effective written and verbal communication skills.

• Ability to manage multiple priorities in a fast-paced environment.

• Interest in learning and growing within the adtech ecosystem.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

 

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title

Specialist II, Business Operations