Key Facts

Remote From:

New York (USA)

Category: SEO Copywriter

Full time

English

Hard Skills

Keyword Research Copywriting Digital Journalism Organizational Structure

Other Skills

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Analytical Skills
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Collaboration
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Proactivity

Roles & Responsibilities

Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation
Proven experience using keyword research and SEO data to identify commercial intent and search trends
Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels)
Excellent copywriting and editing skills, with a native or bilingual proficiency in English

Requirements:

Research, pitch, and write high-quality Commercial News content, including Promo Codes and deals coverage
Continuously monitor and optimize existing Commercial News content to maximize organic visibility
Proactively monitor and track advanced SERP features to maintain content placement in AiO boxes and Google carousels
Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards

Better Collective

About Better Collective

Better Collective is a digital sports media group operating a strong portfolio of national and global sports media brands. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and listed on Nasdaq in Stockholm, Better Collective operates globally with more than 20 offices around the world. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our media brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages an audience of more than 180 million loyal fans each month across our portfolio of national and international sports media brands. These brands include Action Network, HLTV, Playmaker HQ, VegasInsider and FUTBIN - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our sports media. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.

Company type: Large

Founded: 2018

Company size: 1001 - 5000

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Job description

Who we are

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.

About the role

We’re looking for an analytical and growth-oriented SEO Content Writer - Commercial News to join Better Collective and help us transform keyword research into highly engaging, revenue-driving commercial news.

In this role, you’ll collaborate with our SEO and content teams and contribute to building products and experiences at the intersection of sports, media, betting, and technology. You will be working with our Commercial News vertical, one of our leading platforms within Better Collective’s House of Brands. This team focuses on sports betting insights, promo codes, and deals coverage, reaching a massive global audience of highly engaged sports fans and consumers.

What you’ll do

Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google carousels.
Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.

What we’re looking for

Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.
Proven experience using keyword research and SEO data to identify commercial intent and search trends.
Familiarity with tracking and optimizing for Google’s evolving SERP features (AiO, Carousels).
An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.
Excellent copywriting and editing skills, with a native or bilingual proficiency in English.
Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.

What we offer

Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
Financial Security: 401(k) retirement plan with company matching.
Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.