Role overview

Qualifications

Experience in LinkedIn outreach, lead generation, or outbound sales (preferably in a B2B tech or SaaS environment)
Strong written and verbal communication skills with the ability to personalize and build rapport quickly
Familiarity with LinkedIn Sales Navigator and outreach automation tools (e.g., Lemlist, Expandi)
Experience with GHL (Go-High Level) is preferred

Responsibilities

Research industry pain points and build segmented lists of prospects
Create 5-step message sequences that offer value and feel personal
Set up and monitor campaigns in automation tools
Reply to leads daily and handle objections

Key facts

Full time
English

Hard skills

LinkedIn Sales Navigator Lead Generation Copywriting Campaign Management LinkedIn API Account-Based Marketing Computational Tools Server-Side

Other skills

Communication
Research
Critical Thinking
Teamwork
Results Focused

About the company

The Plum Tree Group

IT Services & IT Consulting

The Plum Tree Group is an interactive agency focusing on solutions for emerging businesses. We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting and Micro Venture Support Services … all customized exclusively for small- and mid-sized emerging companies.

Company details

Company typeSME

IndustryIT Services & IT Consulting

Company size11 - 50

Links

Website LinkedIn See all jobs

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Job description

Nature: Remote / Onsite - Preferred
Location: Karachi – Shahre Faisal
Job Type: Full-Time

Company Overview:

Launchpad Innovations (sister company of The Plumtree Group) is a rapidly growing AI-powered business automation platform that helps small to medium-sized businesses scale smarter, not harder. Our comprehensive platform includes 7 AI employees that automate everything from customer service and lead generation to content creation and reputation management. We're revolutionizing how businesses operate by providing enterprise-level AI capabilities at an affordable price point.

As we expand our sales team, we’re seeking a proactive, experienced LinkedIn Outreach Specialist to help scale our growth.

Role Overview:
We are looking for a LinkedIn Outreach Specialist to build and manage a predictable system for booking sales demos. Your job is not just to send messages, it is to research deeply, understand who our customers are, and start real conversations that lead to business. You will be responsible for the entire process: from finding the right people to getting them interested and booking the meeting.

Who You Are (Traits):

A Critical Thinker: You don’t just follow a script. You analyze who we are targeting and figure out why they have a problem we can solve.
Client-Facing Professional: This is a client-facing role. You will be interacting directly with prospects and potential clients, so professionalism, confidence, and clarity are essential. You represent the company in every conversation and know how to build trust quickly.
A Strong Communicator: Strong written and verbal english communication. You know how to talk to people naturally. You can turn a "maybe" into a "yes" without sounding robotic or salesy.
A Team Player: You communicate well with the internal team and are proactive about solving problems.
Result-Oriented: You understand that sending messages doesn’t matter if they don’t turn into booked demos.
Tech-Smart: You are comfortable using AI tools (like ChatGPT) to work faster and smarter.

Skills Expectations:

Research & Data: Strong ability to find decision-makers using Boolean search. You know how to clean data and build high-quality lists.
Platform Expertise: You know LinkedIn inside out. You have experience using LinkedIn Automation tools effectively and safely.
Copywriting: You can write messages that people actually want to read—short, relevant, and focused on "pain points."
Tech Stack: Experience with GoHighLevel is a big plus.
Personal Presence: You have a well-optimized LinkedIn profile of your own.

Requirements:

Experience in LinkedIn outreach, lead generation, or outbound sales (preferably in a B2B tech or SaaS environment).
Strong written and verbal communication skills with the ability to personalize and build rapport quickly.
Familiarity with LinkedIn Sales Navigator and outreach automation tools (e.g., Lemlist, Expandi).
Experience with GHL (Go-High Level) is preferred.
Ability to work independently, manage your pipeline, and meet weekly/monthly demo booking targets.
Prior experience working with CRM tools like Salesforce, HubSpot, Zoho, or similar.
Experience in Account-Based Marketing (ABM) — creating personalized campaigns for high-value clients/accounts will be considered a strong advantage.
Must have a strong LinkedIn presence.

Your Day-to-Day Tasks:
1. Research & Segmentation: Research industry "pain points" (using Reddit/Quora/Discord) and build segmented lists of prospects who actually need our help.
2. Messaging Strategy: Create 5-step message sequences that offer value and feel personal, not automated. Use AI to help draft, but refine with your human touch.
3. Campaign Management: Set up and monitor campaigns in our automation tools to ensure everything is running smoothly.
4. Inbox Management (Crucial): Reply to leads daily. Your main goal is to handle objections and guide the conversation until they are ready to book a demo.
5. Optimization: Track what is working and what isn’t. Improve the messaging and search
criteria constantly to get more bookings.

How to Apply:
Apply directly or send your resume and a short cover letter to [email protected] with the subject: LinkedIn Outreach Specialist

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