Social Media Manager (KU - 03012024 - PTSMM)

Position: Social Media Manager

Number of hours: 20 hours/week
Schedule: EST

Tasks required:

• Manage the social media channels of the client (Facebook, LinkedIn, Instagram, Twitter/X, YouTube, TikTok, etc.)

• Set up and/or optimize company pages within each platform to increase the company's social content visibility

• Schedule daily posts on different social media platforms

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

• Analyze conversion funnels, identifying and optimizing key messaging opportunities to help attract and retain customers

• Map out a strong long term social media strategy to create brand longevity in the market

• Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies

• Generate new ideas for social media posts and execute them from start to finish, including occasional video and photo editing

• Generate, edit, publish and share daily content (original text, images, video, or HTML) to build meaningful connections

• Stay up to date with the latest social media best practices and technologies.

• Respond regularly to various engagements (Comments, DM’s, reposting, likes)

• Prepare monthly progress reports to measure the success of social media campaign

• Other ad hoc tasks that would be assigned

Requirements:

• Proven work experience as a Social Media Manager or a relevant experience

• Excellent working knowledge of Facebook, LinkedIn, Twitter/X, Youtube, Tiktok, and especially Instagram for business purposes

• Excellent grasp of Instagram’s algorithm and trends is highly desirable

• Experience with creating compelling content to effectively engage the target audience

• Can work independently and with minimum supervision

• Knowledge of utilizing various graphic design and video editing software

• Familiarity in using social media analytics software

• Well versed in social media marketing and advertising

• Knowledge in engaging and interacting with the different types of demographics

• Strong verbal and written English communication skills

• Ability to multitask and perform under tight deadlines