Competitor Analyst

1. Job Description Objective

We are seeking a detail-oriented Competitor Analyst to join LabVantage Solutions. As a Competitor Analyst, you will play a key role in gathering, analyzing, and interpreting information about competing companies.  This position primary objective is to provide insights and actionable information to help LabVantage make informed decisions and gain a competitive advantage.

1. Primary Job Objectives

• Conduct in-depth research on competitors, collecting information on their products, services, pricing, market share, financial performance, strategies, strengths, and weaknesses.
• Analyze market trends, customer behavior, and emerging opportunities to understand the competitive landscape within the industry.
• Create detailed profiles of competitors, identifying their unique selling propositions, target markets, and marketing strategies.
• Perform SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses to assess the strengths and weaknesses of competitors and identify potential opportunities and threats.
• Compare the performance and key metrics of the company with those of its competitors to identify areas where improvements are needed.
• Determine the market share of each competitor to assess their relative market presence and identify potential market share growth opportunities.
• Evaluate the features, quality, and pricing of competitors' products and services compared to the company's offerings.
• Stay informed about emerging technologies, regulations, and industry trends that could impact the competitive landscape.
• Present findings and insights to relevant stakeholders.

1. Job Qualifications Necessary

• Must have at least a Bachelor's degree in a relevant field such as marketing, business, economics, statistics, or a related field.
• 2-3 years of experience in performing competitor analysis or product management.
• Previous experience working with, or knowledge of LIMS software and laboratory workflows is highly recommended.
• A good understanding of the LIMS markets and industries it serves.
• Strong research methodologies.
• Familiarity with tools and software used for competitive intelligence, data collection, and analysis is a plus.
• Strong working knowledge of Microsoft Excel and Microsoft Office suite.
• Ability to write and clearly communicate research findings and developed strategic recommendations.
• Strong analytical skills to interpret and draw meaningful conclusions from data and information.
• Adherence to ethical standards when collecting and using competitive intelligence.
• Team player – focused on collaborative working.
• Interest in working with/across a global team.