Key Facts

Remote From:

Pennsylvania (USA)

Category: Product Strategy Director

Full time

Entry-level / graduate

English

Hard Skills

Product Strategy Portfolio Management Drip Marketing Competitive Intelligence User Research User Feedback Market Segmentation Content Strategy

Other Skills

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Leadership
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Collaboration
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Analytical Thinking
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Communication

Roles & Responsibilities

Strategic, analytically driven leader
Deep healthcare market instincts
Ability to articulate business rationale behind product decisions
Commitment to reducing preventable harm

Requirements:

Define and maintain a product portfolio strategy
Lead upstream marketing activities including market segmentation and customer discovery
Drive ongoing evolution and modernization of ECRI’s product portfolio
Champion and advance the product management discipline at ECRI

ECRI

About ECRI

ECRI is an independent, nonprofit organization improving the safety, quality, and cost effectiveness of care across all healthcare settings. The combination of evidence-based research, medical device testing, and knowledge of patient safety makes ECRI uniquely respected by healthcare leaders and agencies worldwide. For more than 50 years, ECRI has had an unwavering dedication to transparency and strict conflict-of-interest policies. The organization has earned a reputation as the trusted voice of unbiased, research-based assurance for tens of thousands of members around the world using its solutions to minimize risk and improve patient care. As a leading provider of spend and clinical data analytics and solutions, we provide comprehensive and unique market and competitive intelligence on a wide array of healthcare technologies. Our market intelligence includes transactional pricing, independent lab-based tested devices and equipment, safety alerts and history, evidence-based health technology assessments, and disruptive technologies on the horizon. ECRI has the only medical device testing labs in North America and the Asia Pacific where bio-engineers conduct hands-on independent device testing for safety and human factors usability. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality. ECRI and the Institute for Safe Medication Practices PSO is listed as a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

Company type: SME

Founded: 2018

Company size: 501 - 1000

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Job description

is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team:

Industry leadership: We have a long history and proven reputation in patient safety and medical technology research.
On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.
Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.

ABOUT ECRI

At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world.

As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care.

The Most Trusted Voice in Healthcare

ECRI is proud to serve the healthcare industry, from providers and insurers to government agencies, and medical associations. Our areas of focus include:

Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.
Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.
Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain.

ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.

The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees.

It's what makes ECRI unique, and why we are the most trusted voice in healthcare.

POSITION SUMMARY

The Director, Product Strategy leads the strategy, planning, and upstream commercialization of ECRI’s healthcare technology solutions portfolio. With a strong focus on upstream marketing, customer insight, and market positioning, this role owns product direction based on a deep understanding of healthcare market needs, customer pain points, and emerging opportunities across care settings.

Reporting to the Executive Director of Transformation & Innovation, this role works in close partnership with product leads, downstream marketing, and cross-functional business teams to ensure that ECRI’s solutions are well-positioned, clearly defined, and aligned to both customer needs and organizational priorities. The Director serves as the primary bridge between market intelligence and portfolio strategy — ensuring that what ECRI offers is both true to its mission and compelling to those it serves. This role leads alpha and beta program initiatives in collaboration with partners and customers to validate new concepts and refine features prior to launch.

The ideal candidate is a strategic, analytically driven leader with deep healthcare market instincts who can translate customer and market intelligence into actionable product strategy. They bring a forward-thinking mindset, the ability to articulate the business rationale behind product decisions, and an unwavering commitment to ECRI’s mission of reducing preventable harm.

ESSENTIAL FUNCTIONS

Reasonable Accommodation Statement:

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Functions:

•	PORTFOLIO STRATEGY & OWNERSHIP Define and maintain a product portfolio strategy that reflects ECRI’s mission, competitive positioning, and market opportunities — ensuring that individual solutions connect, complement, and reinforce one another as a coherent suite. Own product roadmaps across the assigned portfolio, driving alignment with ECRI’s strategic priorities and ensuring decisions are grounded in both near-term market needs and longer-term strategic bets. Define and maintain Business Requirements Documents (BRDs) as the foundational source of truth for product planning and stakeholder alignment. Make and own product decisions: what to build, evolve, retire, and invest in — presenting the business rationale and projected impact of roadmap investments to leadership in a clear, compelling manner. Identify and prioritize integration opportunities across ECRI’s product ecosystem to enhance customer value, streamline workflows, and reduce friction across care settings. Define product-market fit criteria and success metrics for new and evolving solutions, ensuring ongoing measurement against defined KPIs.
•	MARKET INTELLIGENCE & CUSTOMER INSIGHT Lead upstream marketing activities including market segmentation, customer discovery, win/loss analysis, and competitive intelligence — translating external signals into actionable product direction. Conduct regular customer interviews and lead persona-based user groups to gather insights, validate product concepts, and surface unmet needs; synthesize findings into clear, strategic intelligence that informs roadmap prioritization. Establish and maintain Voice of Customer practices that feed continuous product evolution, closing the loop between market intelligence and what gets built. Represent the market perspective in internal product and investment decisions, ensuring that customer and competitive dynamics are consistently reflected in portfolio strategy. Monitor healthcare market trends, regulatory developments, and emerging technologies relevant to ECRI’s solution areas, assessing implications for product positioning and portfolio strategy. Partner with downstream marketing teams to reposition and package existing products for new markets, care settings, and customer segments.
•	PRODUCT EVOLUTION & MODERNIZATION Lead the ongoing evolution and modernization of ECRI’s product portfolio — improving content quality, updating delivery formats, and ensuring solutions remain relevant to current healthcare challenges and customer workflows. Define standards for what a high-quality ECRI product looks like: in terms of depth, usability, accessibility, and integration with customer environments. Drive content strategy decisions in partnership with subject matter experts and editorial teams, balancing mission depth with market accessibility. Lead alpha and beta programs in collaboration with partners and customers to test and refine new features and solution concepts prior to full market release; translate pilot feedback into prioritized product improvements and launch readiness criteria. Identify and close gaps between what customers need and what current products deliver, ensuring ECRI’s portfolio reflects the current state of healthcare and patient safety. Support go-to-market planning activities, including product positioning, messaging frameworks, and internal readiness, in partnership with marketing and business line leads.
•	FUNCTION LEADERSHIP Champion and advance the product management discipline at ECRI — refining processes, frameworks, tools, and ways of working to scale capability as the organization grows. Define how product decisions are made, communicated, and tracked across the organization, driving clarity and accountability in product planning. Serve as an internal advocate for customer-centricity and market responsiveness, ensuring that product thinking is embedded across business lines and leadership decision-making. Develop and maintain materials that articulate the strategic value and impact of ECRI’s solutions to healthcare providers, payers, and other stakeholders. Mentor and guide colleagues across the organization on product strategy principles, building shared fluency in product thinking and customer-driven decision-making.
•	CROSS-FUNCTIONAL COLLABORATION Work closely with Sales & Marketing to ensure product positioning reflects actual product capabilities — and that market feedback flows back continuously into product direction. Collaborate with Transformation & Innovation to ensure the product roadmap reflects both near-term market needs and longer-term strategic opportunities. Partner with Corp Dev & Strategy on portfolio investments, partnerships, and make-vs-buy decisions. Engage subject matter experts and content teams to balance mission depth with market accessibility across ECRI’s solution areas. Partner with Product Operations and internal stakeholders to gather ongoing product feedback, inform backlog prioritization, and maintain a continuous improvement cycle. Communicate product strategy and status updates clearly and consistently to internal audiences at all levels of the organization.

Additional Responsibilities:

•	Other duties, as assigned.

Accountability Metrics:

•	Portfolio strategy documented and endorsed by leadership; product roadmaps current and actively maintained.
•	Quality and depth of upstream market intelligence and customer discovery activities; Voice of Customer process operational and feeding active product decisions.
•	Measurable progress against portfolio KPIs and product launch milestones, including renewal and expansion rate trends.
•	Effectiveness of cross-functional collaboration and stakeholder alignment across Sales & Marketing, Transformation & Innovation, and business lines.
•	Performance and outcomes of alpha/beta programs under management.
•	Portfolio coherence visible in go-to-market materials: cross-product connections reflected in positioning, messaging, and internal planning.
•	Product management discipline advanced: processes, frameworks, and decision accountability strengthened across the function.