Job Details
CNO Financial Group, Inc. (NYSE: CNO) is a leading insurance and financial services company focused on securing the future of middle‑income America. Through brands such as Bankers Life, Colonial Penn, Optavise, and Washington National, CNO delivers life and health insurance, annuities, financial services, and workforce benefits to more than 3.3 million policyholders, supported by $38.3 billion in total assets.
With a strong financial foundation, national presence, and a culture rooted in integrity, excellence, and people‑first values, CNO offers meaningful opportunities for professional growth and impact across its U.S. locations, including its headquarters in Carmel, Indiana.
This position is not eligible for visa sponsorship.
CNO Financial Group is hiring a Reputation & Partnerships Consultant to be responsible for leading the strategy, governance, and execution of brand reputation across all public-facing channels, ensuring consistent, compliant, and credible brand representation for consumer, worksite and corporate brands. This role partners cross-functionally to monitor sentiment, manage reputation risks, and coordinate response strategies, while leveraging insights to inform brand and marketing decisions. It also owns the identification and activation of strategic partnerships, third-party endorsements, and platforms that strengthen brand trust and visibility. Ultimately, this role drives brand credibility and growth by turning reputation and partnerships into measurable business impact.
Core responsibilities and deliverables:
Lead and govern enterprise-wide brand reputation strategy, ensuring consistent, compliant, and credible brand representation across all public-facing channels, platforms, and emerging technologies.
Identify, evaluate, and manage strategic partnerships, endorsements, and third-party platforms that enhance brand trust, credibility, and visibility across paid, owned, earned, and field channels.
Monitor, analyze, and report on brand sentiment, reviews, and external perception, surfacing insights, risks, and recommendations to inform brand strategy and marketing campaigns.
Serve as the cross-functional subject matter expert, managing intake and prioritization of reputation and partnership initiatives while ensuring alignment with broader marketing, media, and brand strategy.
Partner with Compliance, Recruiting, and cross-functional Marketing teams to shape both customer and employer brand reputation, including response frameworks, risk management, recruiting brand positioning, and crisis coordination.
Define and track performance metrics for reputation and partnerships, delivering executive-level reporting and insights that drive continuous improvement and measurable business impact.
What you need (Minimum requirements):
Bachelor's Degree in Marketing, Communications, Psychology, or equivalent work experience.
6 years of experience in brand partnerships, reputation management, or brand marketing with examples of measurable results.
Strong expertise in brand strategy, reputation management, and partnership marketing, with the ability to translate these into actionable business strategies.
Comfort working with emerging technologies, including AI and digital platforms, and applying them to evolving reputation and brand management needs.
Ability to influence and lead cross-functional stakeholders in a complex, matrixed organization, including Marketing, Legal, CX, and IT teams.
Data-driven mindset, including experience analyzing qualitative and quantitative inputs (e.g., sentiment, feedback, performance data) to inform decisions and strategy.
Exceptional communication skills, with the ability to distill complex or sensitive topics into clear, compliant, and brand-appropriate messaging.
Strong project management and prioritization skills, with the ability to focus resources on highest-value opportunities and manage multiple initiatives simultaneously.
Experience operating in regulated or risk-sensitive environments, with an understanding of compliance considerations in customer communications and partnerships.
Willingness to work Central time zone business hours
What will set you apart (Preferred experience):
8+ years of experience in brand partnerships, reputation management, or brand marketing with examples of measurable results.
Experience optimizing brand reputation through Trustpilot.
CNO Financial Group offers the following benefits for this position, subject to applicable eligibility requirements:
Click on this link for additional information.
CNO supports a flexible work environment and encourages Associates to work where they are most productive. This position may work fully remote from any US-based location, provided they are able to work Central or Eastern Time hours. All work must be performed within the United States, and occasional travel to corporate offices may be required.
Associates living within 60 miles of a corporate office (Carmel, IN; Chicago, IL; or Orlando, FL) have access to work from that location as needed.
Compensation
Pay Range: $98,000.00 - $147,000.00 AnnualWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
CNO Financial Group
CNO Financial Group
CNO Financial Group
CNO Financial Group
