Senior Global Product Marketing Role | Online Entertainment Platform

Requirements : 10+ years of Product Marketing experience and 5+ years in a senior Product Marketing leadership role

We are recruiting on behalf of an international company in the online entertainment sector.

This is a senior, fully remote role for an experienced Product Marketing leader who can own positioning, messaging and go-to-market strategy across a complex digital product portfolio.

The company is based in Bulgaria, but the role can be performed remotely from selected European countries.

Key Information

Role: Head of Product Marketing
Work model: Fully remote
Start date: ASAP
Language: English C1 minimum
Compensation: from 50,000€ gross/year, depending on seniority, location and contract model

Eligible Countries

Full-time employment possible from:

• Romania
• Bulgaria
• Gibraltar
• Malta
• Serbia
• Latvia

Contract / service agreement possible from:

• Belgium
• Ireland
• Luxembourg
• Netherlands
• Denmark
• Finland
• Sweden
• Estonia
• Lithuania
• Czechia
• Hungary
• Poland
• Slovakia
• Slovenia
• Croatia
• Cyprus
• Greece

Applications from candidates based outside these countries cannot be considered.

Selection Criteria

Applications will only be considered from candidates who meet the following criteria.

Mandatory

• 10+ years of Product Marketing experience
• 5+ years in a senior Product Marketing leadership role
• Previous title such as Head of Product Marketing, Director of Product Marketing, VP Product Marketing or equivalent
• Strong experience in online entertainment, digital entertainment platforms, interactive digital products, or closely related industries
• Proven ownership of international go-to-market strategy
• Experience launching products across multiple countries or markets
• Strong understanding of product positioning, messaging and commercial growth
• Experience working closely with Product, Commercial, Brand and Operations teams
• Experience leading or mentoring a Product Marketing team
• Fluent English, C1 minimum
• Based in one of the eligible countries listed above

Strong Advantage

• Experience in highly competitive digital product environments
• Experience with acquisition, retention, engagement and monetization strategies
• Experience managing distributed or multicultural teams
• Advanced degree in Marketing, Business or Product Management

Role Mission

Your mission will be to define and lead global Product Marketing strategy across a broad digital entertainment product portfolio.

You will be responsible for making products clearly positioned, commercially relevant, differentiated in the market and successfully launched across international regions.

This is a strategic leadership role, not a general marketing, communications or content role.

Main Responsibilities

Positioning & Messaging

• Define product positioning across the full portfolio
• Create clear messaging frameworks for different markets and audiences
• Translate complex product capabilities into commercially relevant narratives

Go-To-Market Strategy

• Lead go-to-market strategy for new launches and major product updates
• Build structured launch frameworks across markets and product lines
• Align Product, Commercial, Brand and Operations teams around clear launch priorities

Market & Product Insight

• Use customer insight, product analytics and market data to guide strategy
• Monitor competitor positioning and market trends
• Provide recommendations that support roadmap, packaging and commercial decisions

Leadership

• Lead, mentor and develop a Product Marketing team
• Create scalable processes and communication standards
• Influence senior stakeholders across international teams

Growth Impact

• Support acquisition, retention, engagement and monetization objectives
• Identify product marketing opportunities that improve commercial performance
• Measure impact and continuously refine Product Marketing strategy

This Role Is Not Suitable If

Please do not apply if:

• You have not worked in Product Marketing at senior level
• You have not led international go-to-market strategy
• Your experience is mainly general marketing, brand, content, communications or social media
• You do not have experience with complex digital products
• You are looking for a mid-level or operational marketing role
• You are not based in one of the eligible countries
• You are looking for an office-based role

Recruitment Process

• Initial screening
• Interview with the hiring company
• Further senior-level discussions depending on profile

Due to the seniority of the role, only candidates whose background closely matches the mandatory criteria will be contacted.

Apply only if your experience matches the selection criteria above.