Why You'll Love This Role:
You will own the full product lifecycle of the Newsela Supplemental ELA product line, from opportunity evaluation and ideation, through to development, market launch and ongoing updates based on feedback. Ensures that ELA products meet Newsela’s strategic objectives and drive instructional outcomes, while adhering to budget, timeline, and quality constraints.
What You'll Be Doing:
Product Strategy
- Maintain Strong Subject-Specific Market Pulse: Serves as the subject matter expert on market trends, customer needs, competitive offerings, and emerging instructional practices to identify opportunities for product growth, expansion, and differentiation.
- Subject-Specific Strategy: Partners with internal and external stakeholders to inform and execute the Supplemental ELS strategy by identifying market opportunities, evaluating customer needs, assessing risks, and recommending product investments.
- Use qualitative and quantitative data to inform product direction and decisions, gathering information about district and user needs through interviews and customer visits as well as analytics services
- Define success metrics and monitor product performance, including customer adoption, engagement, retention, instructional outcomes, and business impact, using insights to inform future roadmap decisions.
Roadmap
- Prioritize Content and Instructional Design Roadmaps: Collaborates with Content, Product Marketing, and other key stakeholders to prioritize roadmap investments, state standards updates, and new product opportunities, ensuring alignment with customer needs, state adoption timelines, and business objectives.
- Advocate for Platform Features: Partners with content and platform product teams to prioritize and advocate for subject-specific platform improvements.
- Budget & Forecasting: Manages budgets and financial forecasts for subject-specific projects.
Cross-functional Collaboration & Execution
- Collaborate closely with internal instructional experts to ensure that solutions are pedagogically sound and can be implemented with integrity
- Lead cross-functional execution of ELA roadmap and special projects, working in conjunction with product operations to monitor progress and mitigate risks
- Contribute to product launch and ongoing support with sales and marketing to shape and develop deliverables that will drive success of the product in the marketplace.
- Drive alignment and influence decision-making across stakeholders by communicating strategy, priorities, and progress in a clear and effective manner.
- Partner with Supplemental and Platform product management to ensure that discipline area products are fully leveraging platform design and functionality
- Manage cross-functional relationships with PD and customer success to support customer needs, deepen product knowledge, and develop stakeholder and customer empathy within the curriculum team SME
- Provide consultative support to customers and field-facing staff, as necessary
- Provide mentorship, coaching, and direction to less experienced team members, including the potential to oversee or supervise team members as organizational needs evolve.
About You:
- 5-7 years of experience in product management in K-12 education, including direct experience in edtech, with a deep understanding of the ELA market.
- Demonstrated experience managing the lifecycle of digital educational products or features.
- Proven experience partnering with and leading cross-functional teams, specifically across content, product, marketing, and sales.
- Experience developing business cases for expanding the value of a product portfolio, including conducting market analysis, competitive positioning, and aligning with company strategic goals.
- Experience engaging with K-12 administrators, teachers, and students to gather feedback and ensure product-market fit, incorporating research into product improvements.
- Strong communication and negotiation skills; Demonstrated ability to take ownership and drive decision-making in a matrixed organization
- Strong data analysis and interpretation skills for analyzing trends, evaluating product performance and making data-driven decisions.
- Familiarity with K-12 ELA instructional trends and practices such as Science of Reading, Knowledge-building curricula, MTSS or ELD.
- Strong understanding of budget management, financial forecasting, and analysis to ensure fiscal responsibility across multiple product lines.
- Proficiency with tools such as Jira, Asana, or Trello for tracking project timelines and managing cross-team dependencies.
- Ability to work in a fast-moving, entrepreneurial environment.
All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.
Why you’ll love working at Newsela:
- Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
- Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
- Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
- Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
- Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
- Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
- Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms. Grounded in learning science research, Newsela’s solutions integrate content, assessment, and analytics to help educators track progress, understand student outcomes, and deliver high-impact instruction that supports every learner.
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