About the role

LumiMeds is a fast-growing telehealth company in the compounded GLP-1 and metabolic health space. We're building a brand people actually trust, and we need someone to grow it.

This is not a "post and pray" role. You'll be the face and engine behind our social channels, creating content that stops the scroll, builds an audience, and drives real growth on TikTok and Instagram. You'll work closely with our Social Media Manager on scripts, concepts, and hooks, then bring them to life on camera with the kind of energy that actually makes people watch.

The right person for this role has a UGC and paid ad background, knows what makes short-form content convert, and is genuinely compelling on camera. Not just comfortable. Compelling.

What you'll do

• Appear on camera regularly across Reels, TikToks, trends, talking head, and storytelling formats
• Partner with the Social Media Manager on scripts, concepts, and hooks before filming
• Develop and test content formats fast. Kill what doesn't work, double down on what does
• Produce UGC-style and paid ad content that converts across the funnel
• Track performance weekly and connect content decisions to growth metrics
• Stay ahead of platform trends and bring native ideas to the table
• Collaborate on campaign moments, product launches, and patient stories

What you won't do

This role has clear scope boundaries, both to protect the brand and keep content compliant:

• You will NOT make efficacy claims, weight-loss promises, or outcome guarantees about LumiMeds products
• You will NOT create testimonial-style content attributing personal results to medications
• You will NOT compare LumiMeds compounded medications to FDA-approved branded products in promotional terms

What we're looking for

Required

• Proven track record of growing a brand or personal account. We want to see numbers
• Strong UGC and paid ad content background
• Naturally engaging on camera. Not just comfortable, actually compelling
• Fast executor. You can go from concept to posted in hours, not days
• Strong instinct for short-form video: hooks, pacing, captions, all of it
• Reliable home production setup (phone camera, decent lighting, quiet space)
• Willingness to work within FDA marketing compliance constraints for healthcare content (we'll train you, but you have to be open to it)

Strongly preferred

• Experience creating content in wellness, health, or telehealth
• Existing audience in the health or wellness space
• Background in paid social or performance creative

Bonus

• Familiarity with GLP-1 or compounded medication topics
• Video editing skills (not required, we have an editor, but a plus)
• Spanish or Tagalog fluency

Logistics

• Engagement type: Full-time employee
• Location: Fully remote, U.S.-based
• Start date: As soon as the right person is found

Why this role exists

There's a lot of noise in the wellness space and not enough content that actually earns attention. We want to build something different, a brand that grows because the content is genuinely good, not because we're throwing money at ads.

This isn't a role for someone who wants to clock in and execute a content calendar. It's a role for someone who cares about growth, takes creative quality seriously, and wants to help shape what a modern health brand looks and sounds like.

If that sounds like you, we'd love to hear from you.

We review applications on a rolling basis. Expect to hear back within 2 weeks if there's a fit.