Senior Product Marketing Manager

Basic Function

The Senior Product Marketing Manager, Go-to-Market owns the end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through market adoption. This role leads cross-functional GTM planning and launch execution, orchestrates positioning strategy with Product Marketing Managers and supporting teams, and drives measurable revenue impact. The Senior PMM – GTM is the quarterback of the GTM process—ensuring  strategic direction aligned to commercial outcomes, and holding accountability for launch success and revenue contribution. 

Essential Functions and Responsibilities

• Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes.

• Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution.

• Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs.

• Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs.

• Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics.

• Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization..

• Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution.

• Perform other duties as assigned.

Physical Demands

While performing the duties of this Job, the employee is regularly required to sit; use hands to type, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision. Ability to occasionally lift/move up to 25 pounds. Individuals with a disability who are otherwise able to perform the essential functions of the job may request reasonable accommodation through the Human Resources department.

Position Specifications

Education

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience

• MBA or equivalent experience preferred

Experience

• 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity

• Fintech, financial services, or banking technology experience strongly preferred

• Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions

• Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates

• Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy

Knowledge, Skills, & Abilities

• Expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution

• Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment

• Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation

• Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)

• Data-driven approach with experience using analytics to measure and optimize GTM program performance

• Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes

• Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives

Travel

• Minimal—12 days or less per year for team in-person gatherings (typically 3–4 days each)