Senior Member Marketing Associate

About the Role

We are looking for a Senior Member Marketing Associate. You will help grow our member campaigns. Your job is to make sure our work is done well and fast. You will work on many different channels. We want someone who is very careful and keeps things consistent.

Reporting into our Senior Manager of Member Marketing, you’ll partner closely with cross-functional teams including Customer Success, Product, Engineering, and Data to help deliver campaigns that enroll members and drive measurable outcomes. You thrive in a structured, fast-paced environment, and partnering across teams to execute marketing campaigns, maintain project momentum, and identify opportunities to improve performance through testing and optimization.

Responsibilities

• Translate enrollment strategy into effective campaign execution by operationalizing messaging, coordinating cross-functional inputs, and driving structured optimization across Direct Mail and Email.
• Lead email mail operations end-to-end: build templates, manage audience lists and targeting logic, oversee timelines, and perform QA
• Leverage AI tools and agents to improve campaign execution, content development, campaign performance insights, and day-to-day operational efficiency while maintaining high standards for quality and accuracy.
• Plan, execute, and manage A/B tests end-to-end, synthesizing results to translate findings into clear, actionable recommendations that inform product and business decisions
• Support the setup, execution, and quality assurance of marketing campaigns using tools such as Iterable, Salesforce, and Asana
• Implement process improvements and automation to reduce manual work and increase execution speed
• Partner cross-functionally to align campaign execution with client requirements, data needs, and compliance standards

Qualifications

• 4+ years of marketing experience, ideally in a high-volume or regulated industry
• Experience running email campaigns with high accuracy.
• Deep comfort with tools and data: Iterable or similar ESPs, Salesforce, Asana, and audience segmentation logic
• Proven ability to create and maintain operational workflows, QA processes, and documentation
• Strong project management skills; able to juggle multiple timelines and stakeholders at once
• Analytical mindset with a bias for systematic problem-solving
• Experience with direct mail is preferred
• Familiarity with digital health, benefits, or SaaS is a plus

The US base salary range for this full-time position is $90,000 - $115,000. Salary ranges are determined by role and level. Compensation is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the salary only, and do not include equity or benefits.