Content and Social Media Associate Director

ABOUT THE ROLE

At Launchmetrics, content is a strategic lever. Our insights power the decisions of the world's leading Fashion, Lifestyle and Beauty (FLB) brands, turning data into narratives that shape conversations and drive business impact.

Reporting to the VP of Brand & Communications, the Content and Social Media Associate Director will own the development, execution and performance of Launchmetrics' global content and social media strategy, driving initiatives that amplify the company's voice, engage key audiences and deliver measurable business impact. Operating as a key connector across Marketing and cross-functional teams, you will define strategic direction and ensure effective execution, aligning content with business priorities, maintaining a consistent brand voice and taking ownership of team initiatives end-to-end.

This role plays a critical part in strengthening Launchmetrics’ authority across the FLB ecosystem through high-impact storytelling and thought leadership while generating qualified leads to support business growth. In close collaboration with the VP of Brand & Communications, the Content and Social Media Director leads and develops the broader Content team.

What you’ll do:

• Lead the development and evolution of the global content and social media strategy, supporting broader business objectives

• Shape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns and timely cultural conversations

• Act as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency and strong storytelling

• Author and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industry

• Orchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voice

• Consolidate and analyze performance data, defining KPIs and translating insights into actionable strategies

• Partner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross-functionally (Product and Customer Success)

• Embed AI tools and workflows to maximize productivity, accelerate production cycles and empower the team to focus on high-impact strategic and creative initiatives

• Lead and develop the Content team, overseeing performance and ongoing skills development
  

ABOUT YOU 

Who You Are:

• 8+ years of experience in content marketing, editorial or communications, with experience in a leadership role and a proven track record of successful strategies

• Strong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impact

• Exceptional writing, editing and storytelling skills, with the ability to maintain and elevate a strong brand voice. EN native preferred.

• Deep understanding of social platforms, audience engagement strategies and emerging trends

• Strong understanding of the Fashion, Lifestyle and Beauty industries

• Effective cross-functional skills, with the ability to align stakeholders, influence across teams and drive initiatives across the business

• Data-driven and analytical, with experience using analytics tools to measure performance and derive insights that inform decisions

• Solid understanding of SEO/AEO principles

• Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows

• Highly organized and proactive, with the ability to manage multiple priorities

• Solution-oriented and hands-on, able to thrive in a dynamic environment

Extra Credit:

• Background in B2B or SaaS/tech is a plus.

• Experience in managing creative and/or design teams
  

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE MARKETING TEAM

We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.

OUR RECRUITMENT PROCESS

1. Intro Call 

2. Meet & Greet 

3. Skills Assessment 

4. Culture Fit Interview 

5. Leadership Interview
   

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.

OUR COMMITMENT 

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.