Manager, Paid Search

Description

TITLE Manager, Paid Search
DEPARTMENT Paid Media
DIVISION NPD US
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Search to join our remote Paid Media team. The ideal candidate has 3-5 years of managing paid search and Performance Max campaigns with budgets exceeding $500K per month. Candidates should have outstanding knowledge of Google and Microsoft Ads and already have a good grasp on how to structure campaigns to optimize performance based on each search platform’s ad auction algorithms. Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike.

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact. To qualify, candidates must reside and be eligible to work in the United States.

ABOUT THE RESPONSIBILITIES

• Deliver and execute paid search media strategies and recommendations for clients
• Ensure new platform features and updates are considered and potentially implemented to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid search campaign structures to manage and optimize to performance goals such as CPL, ROAS, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunities
• Meet internal and external deadlines for assigned tasks
• Develop testing roadmap and implement split testing to continuously improve campaign performance
• Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps
• Respond to client questions and ad hoc requests in a timely manner

ABOUT YOU

• Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience
• Experience in managing monthly budgets exceeding $500K
• Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
• Uses platform, AI, and third-party data to understand what may be impacting campaign performance
• Understands how to determine when ad copy needs to be updated
• Strong communication and presentation skills to both external and internal stakeholders
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth

BONUS POINTS

• Experience managing app campaigns in Google and Apple Ads
• Familiarity with LLM ads, including AI Max campaigns and ChatGPT ads
• Experience with international campaigns
• History of collaborating with other paid media channel or SEO teams
• Certifications from Google Ads or Microsoft Ads
• Additional professional certifications, such as Google Analytics

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate Specialist (typically 6+ months experience)
• Specialist (typically 1+ years)
• Senior Specialist (typically 1.5+ years)
• Manager (typically 3+ years)
• Senior Manager (typically 5+ years)
• Associate Director (typically 6+ years)
• Director (typically 8+ years)
• Senior Director (typically 10+ years)

ABOUT OUR BENEFITS

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $75,000.00 to $90,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.