Job Position: Content & Lifecycle Marketing Manager
Company: Pro Coffee Gear
Location: Remote (Anywhere)
Full - Time
About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.
Job Description:
We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative.
This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.
You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.
If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.
What You’ll Own
Email & Lifecycle Marketing (40%)
- Own the full email and SMS strategy and calendar (campaigns + automated flows).
- Develop segmentation and personalization strategies to increase LTV and retention.
- Build and refine lifecycle programs:
- Abandoned browse & cart
- Post-purchase education
- Loyalty & VIP
- Winback
- Welcome/onboarding
D
esign A/B tests to optimize creative, messaging, and conversion.- Partner with Growth to align emails with product launches and promotions.
Content Strategy & Development (40%)
- Own the overall content calendar across social, email, landing pages, and UGC.
- Create high-quality content that connects with coffee enthusiasts and café owners.
- Write scripts, website copy, blogs, landing page messaging, and content briefs.
- Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.
- Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.
Video Production & UGC/Creator Support (20%)
- Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).
- Capture product demos, educational content, behind-the-scenes footage, and story-driven content.
- Create UGC-style content to support paid ads, social media, and email.
- Coordinate with influencer/UGC creators and edit/repurpose their content.
What Success Looks Like
- Email and SMS become one of the company’s top revenue channels.
- Strong, consistent storytelling across channels that elevates the brand.
- Clear, engaging video content that boosts engagement, conversions, and trust.
- Lifecycle flows that increase repeat purchase rate and average order value.
- UGC and content that improves paid ad performance and lowers CAC.
- A content engine that supports sales, SEO, and product launches.
What You Bring
- 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
- You are an amazing writer
- Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.
- Strong writing skills from conversion-focused copy to brand storytelling.
- Experience producing and editing video content (e.g., short-form vertical).
- You are experienced in content email, especially in creating engaging content.
- Ability to manage content calendars across channels with consistency.
- Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).
- Highly organized, proactive, and energized by a fast-paced growth environment.
- No need for management experience
- Bonus: experience with SEO content, influencer/UGC management, or coffee industry background.
Why You’ll Love Working Here
- You’re building the content and lifecycle foundation of a rapidly scaling brand.
Standing up new process and tools for things like SMS marketing.
Direct ownership, autonomy, and creative freedom.
A passionate community of coffee pros and home enthusiasts.
- Your work directly influences how customers learn, engage, and fall in love with our brand.
How to Apply
Send us:
