Key Facts

Remote From:

Estonia

Category: Paid Social Media Specialist

Full time

Mid-level (2-5 years)

English

Hard Skills

Online Advertising Marketing Performance Measurement And Management Budget Analysis A/B Testing Slack (Software)

Other Skills

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Google Sheets
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Microsoft Excel
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Communication
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Collaboration
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Problem Solving

Roles & Responsibilities

3+ years managing paid ads campaigns on Meta
Experience managing spend of $10k - 50k+ per month (preferably ecommerce brands)
Intermediate experience in Google Sheets / Excel for basic campaign reporting
Familiarity with ad targeting and segmentation techniques

Requirements:

Design, implement, and manage paid advertising campaigns in Meta
Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance

Talent Hackers

Human Resources, Staffing & Recruiting

About Talent Hackers

Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job. Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent. Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company. When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.

Industry: Human Resources, Staffing & Recruiting

Founded: 2018

Company size: 11 - 50

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Job description

About the Role:

We're looking for a data-driven and creative Paid Ads Manager - Meta to lead the strategy, execution, and optimization of paid advertising campaigns across Meta platforms. This role combines performance marketing, audience targeting, and campaign analysis to drive customer acquisition, lead generation, and revenue growth for ecommerce brands. The ideal candidate is analytical, proactive, and experienced in managing high-performing Meta campaigns while continuously testing creatives, audiences, and funnel strategies to improve results. They should be comfortable working with performance metrics, optimizing budgets at scale, collaborating with cross-functional teams, and staying ahead of paid media trends and platform updates.

Responsibilities:

Core Tasks:

Design, implement, and manage paid advertising campaigns in Meta
Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance
Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns
Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy
Track and report campaign performanceStay updated on platform policy changes, trends, and best practices in paid media
Perform other marketing and lead-gen related tasks as needed

Must-Have:

3+ years managing paid ads campaigns on Meta
Experience managing spend of $10k - 50k+ per month (preferably ecommerce brands)
Intermediate experience in Google Sheets / Excel for basic campaign reporting
Familiarity with ad targeting and segmentation techniques
Strong written and verbal English communication skills
Ability to work full-time EST