Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Additional paid acquisition channels
This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling.
Your focus will be on:
- Lead generation
- Conversion optimization
- ROAS improvement
- Paid acquisition growth
- Campaign performance
This is not a passive coordination role.
You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes.
If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns, this role is a strong fit.
What You’ll Own
Paid Advertising Strategy & Planning
- Develop and execute paid media strategies aligned with business goals
- Manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Additional acquisition channels
- Conduct:
- Audience research
- Keyword analysis
- Competitor research
- Targeting strategy development
- Forecast budgets, performance expectations, and scaling opportunities
- Identify growth opportunities across paid channels
Campaign Management & Optimization
- Build, launch, and optimize paid campaigns across search, social, display, and remarketing
- Create and test:
- Ad creatives
- Ad copy
- CTAs
- Landing page variations
- Monitor and optimize:
- CTR
- CPC
- CPA
- Conversion rates
- ROAS
- Run structured A/B testing for:
- Creatives
- Audiences
- Landing pages
- Messaging
- Utilize automation features such as:
- Performance Max
- Dynamic Search Ads
- Automated bidding strategies
Analytics, Tracking & Reporting
- Track and analyze campaign performance across platforms
- Use:
- Google Analytics
- Google Tag Manager
- Platform reporting dashboards
- Prepare:
- Weekly reports
- Monthly performance summaries
- Optimization recommendations
- Identify trends, risks, and growth opportunities proactively
- Improve attribution visibility and reporting accuracy
Funnel & Conversion Optimization
- Collaborate with design, content, and marketing teams to improve:
- Landing pages
- Ad messaging
- Conversion flows
- Support funnel optimization initiatives
- Improve lead quality and conversion efficiency
- Recommend improvements to targeting and user journeys
Cross-Team Collaboration
- Work closely with:
- Marketing teams
- Content teams
- Design teams
- Analytics teams
- Ensure paid campaigns align with:
- Brand messaging
- Growth goals
- Revenue objectives
- Stay updated on platform changes, algorithm updates, and new advertising features
What Success Looks Like
- Consistent improvement in:
- ROAS
- CPA
- Conversion rates
- Lead quality
- Paid campaigns scale efficiently while maintaining profitability
- Reporting remains accurate, actionable, and data-driven
- Budgets are managed effectively with strong performance visibility
- Campaign optimization becomes proactive and continuous
What Makes You a Strong Fit
- Strong analytical and performance-marketing mindset
- Comfortable making decisions based on data and metrics
- Strong understanding of paid acquisition funnels
- Highly organized with strong campaign management discipline
- Proactive in identifying optimization opportunities
- Able to manage multiple campaigns and priorities simultaneously
- Comfortable operating independently in remote environments
Required Experience & Skills
Experience
- Proven experience managing:
- Google Ads campaigns
- Meta Ads campaigns
- Performance marketing campaigns
- Strong PPC and paid social experience focused on:
- Lead generation
- Conversion optimization
- ROI improvement
Technical Skills
- Strong understanding of:
- Attribution models
- Conversion tracking
- Funnel optimization
- Campaign scaling
- Hands-on experience with:
- Google Analytics
- Google Tag Manager
- Campaign reporting tools
- Strong analytical and reporting skills
Communication & Execution
- Excellent written and verbal English communication skills
- Strong organizational and project management ability
- Comfortable working during U.S. business hours in a remote environment
Preferred Qualifications
- Experience with:
- LinkedIn Ads
- YouTube Ads
- TikTok Ads
- Remarketing campaigns
- Familiarity with:
- Automation scripts
- Dynamic campaign features
- Landing page optimization
- Funnel strategy
- Experience managing:
- Multiple accounts
- Varied advertising budgets
- Multi-touch attribution systems
Tools & Platforms
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Paid media reporting platforms
What a Typical Day Looks Like
- Review paid campaign dashboards and performance metrics
- Optimize budgets, bids, audiences, and ad creatives
- Launch and test new campaigns or audience segments
- Analyze conversion data and identify performance trends
- Coordinate with creative and marketing teams on campaign assets
- Prepare reports and optimization recommendations
- Continuously improve campaign efficiency and ROI
In short: You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels.
Key Metrics for Success (KPIs)
- Improved ROAS and campaign profitability
- Lower CPA and improved conversion efficiency
- Growth in qualified leads and conversions
- Effective budget utilization and scaling
- Accurate reporting and actionable insights
- Consistent optimization and campaign improvement
Why This Role Stands Out
- Direct ownership of paid acquisition performance
- Strong impact on revenue and lead generation
- Opportunity to scale campaigns across multiple platforms
- Data-driven, performance-focused environment
- High autonomy and ownership
- Opportunity to grow into:
- Performance Marketing Manager
- Growth Marketing Lead
- Paid Media Strategist
- Digital Growth Manager
Interview Process
- Initial Screening Call
- Recruiter Interview
- Practical Assessment / Campaign Review
- Client Interview
- Offer & Onboarding
Apply Now
If you:
- Enjoy scaling and optimizing paid campaigns
- Think in performance metrics and ROI
- Love testing, experimentation, and data-driven marketing
- Want direct ownership of growth and acquisition
this is a strong opportunity to drive measurable impact through paid digital marketing.
