Strong understanding of corporate branding, specifically within B2B organizations.
Experience in producing impactful brand and marketing materials.
Ability to manage workflows from concept through final delivery.
Expertise in creating high-quality visual assets.
Requirements:
Create, develop and execute high-quality visual assets for brand representation.
Partner with Brand Marketing on brand strategy and creative concepts.
Collaborate with internal teams and external partners for aligned creative assets.
Update and maintain brand guidelines for visual consistency.
Job description
Remote: Can work EST Hours
The Creative Services Lead is responsible for developing high-quality visual assets that ensure consistent brand representation and elevate the firm's visual identity. The role will bring expertise in producing impactful brand and marketing materials that help shape and strengthen our brand identity. They will partner with Brand Marketing on the vision and strategy for how the client brand is represented in the Americas.
Deliverables:
• Create, develop and execute high-quality visual assets that ensure consistent and compelling brand representation across all platforms and channels.
• Partner with Brand Marketing and key stakeholders to translate brand strategy into impactful creative concepts and deliverables.
• Collaborate with internal teams and external partners to deliver creative assets that align with business objectives and brand standards.
• Support the evolution of the firm's look and feel through the production of modern, on-brand marketing materials, templates, resource guides, fact sheets, etc.
• Update, maintain and apply brand guidelines to ensure visual consistency, quality, and accuracy.
• Ability to adhere to and stay within existing brand guidelines while maintaining creative lenses.
• Implement, document and manage relevant best practices, identifying and improving inefficiencies.
• Create and manage workflows from concept through final delivery, ensuring timelines, priorities, and quality standards are met.
• Build, curate and maintain brand image libraries that support consistent brand expression, efficient asset usage, and strong visual governance.
• Ensure marketing collateral is thoughtfully structured and formatted, applying sound design principles to support clarity, readability, and brand consistency.
• Identify opportunities to refresh and enhance brand imagery to keep creative expression current and effective.
• Balance creative innovation with business needs, delivering solutions that are both visually engaging and strategically sound.
• Ensure alignment with global business partners, identifying opportunities to collaborate.
• Act as a trusted advisor on all brand related initiatives, leveraging industry knowledge and expertise.
• Strong understanding of corporate branding, specifically within B2B organizations.
