Key Facts

Remote From:

United States

Category: Category Analyst

Full time

Senior (5-10 years)

English

Hard Skills

Category Management Retail Marketing Strategy Business Intelligence Tools Storytelling Presentation Training Retail Operations Shopper Marketing Food Systems Management Web Trends

Other Skills

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Microsoft Excel
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Microsoft PowerPoint
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Analytical Skills
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Collaboration
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Communication

Roles & Responsibilities

Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.
Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.
Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.
Deep understanding of retail dynamics, category strategy, and shopper marketing.

Requirements:

Own and manage syndicated data sources to track category, brand, and competitor performance.
Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.
Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.
Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.

Charcuterie Artisans

About Charcuterie Artisans

ABOUT US: Charcuterie Artisans brings together two of the worlds best artisan charcuterie producers and is committed to enriching live through charcuterie. OUR BRANDS: Daniele Inc. has a long history of gourmet food that started over 60 years ago. Daniele, a third-generation maker of Italian meats, has its humble roots with the Dukcevich family, Croatian refugees who found asylum in Italy before making their way to America. The family has been making exceptional prosciutto, mortadella, salame, sopresseta, pancetta and more since 1945, and their products can now be found in some of the finest delis and supermarkets throughout North America and beyond. Creminelli Fine Meats is a values-guided company known for transforming authentic charcuterie into fresh, clean-label, protein snacks. Creminelli's approach of using ultra-premium ingredients and small-batch production was inherited from generations of Master Artisan Cristiano Creminelli's family and has been maintained throughout the company's growth. With relentless focus on product quality, Creminelli has won 11 national food awards.

Founded: 2018

Company size: 501 - 1000

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Job description

**Please note this role will require travel throughout the US**

The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.

Duties/Responsibilities:

Own and manage syndicated data sources to track category, brand, and competitor performance.
Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.
Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.
Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.
Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.
Support new product innovation and brand strategy with data-driven insights and category rationale.
Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.
Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.

Required Skills/Abilities:

Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.
Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.
Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.
Deep understanding of retail dynamics, category strategy, and shopper marketing.
Experience working with grocery, mass, natural, and/or specialty retail channels.
Passion for food, entertainment, and the evolving consumer landscape.

Education and Experience:

Bachelor’s Degree or equivalent.
5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.
Experience working with grocery, mass, natural, and/or specialty retail channels.